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We unlock new sources of growth for our clients.

  • Our consulting services focus on strategic planning, consumer research and disruptive innovation.
  • Our subscription services provide insights into the critical trends shaping the consumer marketplace.

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What's New?

Upcoming events and new releases from THE FUTURES COMPANY

You are invited to experience the new mainstream...

Join us for an immersive and inspirational experience into the manifestations of Polyculturalism: The New Protagonist, Bilingual Identity, Sensorial Blast and the Changing Color...  more

TRU Youth MONITOR Infographic

What you need to know about shopping spending and interactions with brands.   more

Client Testimonials

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National Best & Brightest 2014

Winner: 101 Best and Brightest Companies to work for


WPPD Cream Awards 2014

Highly Commended- Project Nextgame


WPPD Cream Awards 2014

Winner: Envisioning the Future of the 50+ Consumer

Free Thinking

Original thinking on important issues and their implications for business View more

Reports | Published Client Reports

The High Value Manifesto

This report is intended to address the public policy issues involved in developing high value work. It looks at the actions...

The Uber-all economy: A challenge to traditional...

J Walker Smith describes how the Uber-all business model is attracting startups and investors while posing serious...


The Millennials have left the building

It’s time to face the facts—the Era of Millennial Youth Marketing is over. A new generation has arrived—one that will...

An Overview of the Spending Impact of Cheaper Gas

For many companies, the big question of the moment is what cheaper gas means for consumer spending. Bottom line: for most...