We Help Our Clients

Profit from change

Understand

Change

CLARITY about what is changing & why

Anticipate

Change

CERTAINTY about change for better decisions

Shape

Change

CONFIDENCE to create & define the future

Shape

Change

How we can build CONFIDENCE

Brands We Work With

Case Studies

Selling more homes through lifestyle insights

Setting investment priorities for flavors and fragrances

Making big bets in automotive

Seeing the future of global youth

Bending the cost curve in healthcare

Aligning digital products with technology needs

Our Thinking

View All
skater

Demographic Trends

Centennials – Unlocking Global Youth Insights

The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.

FutureView 2016

Strategy

The Fear of No Change: Connecting with Consumers in the Encroaching Era of Stagnation

In this biannual FutureView LIVE Webinar, Executive Chairman J. Walker Smith spotlights what's really going on in the marketplace and the critical new imperatives that the fear of no change brings to brands and business planning.

Defying Gravity

Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Subscribe to Our Thinking

Sign Up

Awards

Our News

View All
Flag

The 2016 Election: What’s next for marketers?

The most tumultuous and acrimonious national election in modern history is over, and the people have spoken. But for strategy professionals and marketers, the questions about the future are just beginning to take shape. Join a live webinar with J. Walker Smith as he explores the questions critical to the future U.S. marketplace. Dec. 13 @ 12 pm EST

men

Featured Content

Does your brand connect with today’s men?

Learn how to be successful in marketing to men today and sign up to access to our premium content: Download on Men, an interactive summary of critical insights into men from the U.S. Yankelovich MONITOR knowledge base.

Home Industry

Featured Content

The Future of Home

As homebuilding slowly recovers from the financial crisis, consumers are reassessing what home means to them. Download our complimentary infographic Millennial Homeowners? and register to access our premium content on the future of home.

Cultural Orientation System2

Cultural Orientation System

The quintessential tool for engaging in polycultural America Polyculturalism: diversity has reached a point where it has become an inescapable part of the everyday fabric of life and of individuals’… Read More »

Our Footprint

Contact Us

Email: contactus@thefuturescompany.com

Select dots for address and contact info.
The Cultural Streetscapes Network is an elite, global group of culturally-connected individuals who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands, and agencies. Here is their global reach. LEARN MORE
Global MONITOR is a subscription-based insights resource which explores critical areas of change and opportunity in the global marketplace. Our annual survey of more than 20,000 consumers is a key piece of this service; survey data is available from the following countries. LEARN MORE