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We unlock new sources of growth for our clients.

  • Our consulting services focus on strategic planning, consumer research and disruptive innovation.
  • Our subscription services provide insights into the critical trends shaping the consumer marketplace.

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What's New?

Upcoming events and new releases from THE FUTURES COMPANY

The New America Road Show

Join us, October 14th in Atlanta- Burrrell and The Futures Company will unveil a brave new way to think about marketing to ethnic consumers and positioning your brand business for...  more

The new U.S. Yankelovich MONITOR

The Futures Company is celebrating the nation's birthday and the dawn of a new America by evolving to meet the needs of our clients, today and tomorrow.   more

Client Testimonials

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WPP Atticus Awards 2013/14

Highly Commended: Ruth Horazeck Under-30 Essay


WPP Atticus Awards 2013/14

Highly Commended: Branding & Identity


WPP Atticus Awards 2013/14

Winner: Consumer Insights

Free Thinking

Original thinking on important issues and their implications for business View more

Reports | Published Client Reports

A New Sustainability Springboard for Retailers in...

Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this report calls for the...

Articles | Branding Strategy Insider

All Brands Require A Reason For Being

On tax day, I learned that Google had a one-day window for ordinary Joes like me to buy a Glass and become an early adopter...

Articles | Branding Strategy Insider

Brands Must Proactively Build Systems Of Trust

As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all...