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We unlock new sources of growth for our clients.

  • Our consulting services focus on strategic planning, consumer research and disruptive innovation.
  • Our subscription services provide insights into the critical trends shaping the consumer marketplace.

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What's New?

Upcoming events and new releases from THE FUTURES COMPANY

An Overview of the Spending Impact of Cheaper Gas

For many companies, the big question of the moment is what cheaper gas means for consumer spending. Bottom line: for most categories, the near-term impact will be positive, yet...  more

SXSW

Join Don Abraham and Team Detroit at SXSW as they discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business...  more

Client Testimonials

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Awards

Award-Career

National Best & Brightest 2014

Winner: 101 Best and Brightest Companies to work for

WPPD_Cream2014

WPPD Cream Awards 2014

Highly Commended- Project Nextgame

WPPD_Cream2014

WPPD Cream Awards 2014

Winner: Envisioning the Future of the 50+ Consumer

Free Thinking

Original thinking on important issues and their implications for business View more

An Overview of the Spending Impact of Cheaper Gas

For many companies, the big question of the moment is what cheaper gas means for consumer spending. Bottom line: for most...
READ MORE

Videos

FutureView 2015 “Uber All”

Tomorrow’s Vertex of Value in On-Demand, Premium, Dynamic Pricing and Personal Services
READ MORE

Reports | Published Client Reports

Making High Value Work

This Business Briefing outlines ways in which innovative businesses, in Finland and elsewhere, have done things differently...
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Reports | Published Client Reports

The High Value Work Agenda

High value work creates a virtuous cycle, for businesses, employees, and society as a whole. But breaking out of the low...
READ MORE