We Help Our Clients

Profit from change

Understand

Change

CLARITY about what is changing & why

Anticipate

Change

CERTAINTY about change for better decisions

Shape

Change

CONFIDENCE to create & define the future

Shape

Change

How we can build CONFIDENCE

Brands We Work With

Case Studies

Selling more homes through lifestyle insights

Setting investment priorities for flavors and fragrances

Making big bets in automotive

Seeing the future of global youth

Bending the cost curve in healthcare

Aligning digital products with technology needs

Our Thinking

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Demographic Trends

Centennials – Unlocking Global Youth Insights

The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.

Strategy

The Fear of No Change: Connecting with Consumers in the Encroaching Era of Stagnation

In this biannual FutureView LIVE Webinar, Executive Chairman J. Walker Smith spotlights what's really going on in the marketplace and the critical new imperatives that the fear of no change brings to brands and business planning.

Malaysia

Emerging Markets

Creating the future of Malaysia

Malaysia faces a host of short- and long-term challenges that threaten its continued prosperity, as well as its ambition to become a high-income nation by 2020. Its economy continues to be disproportionately driven by commodity exports, specifically petroleum and palm oil. Prices for these commodities have been increasingly volatile, subjecting Malaysia’s economy to increasing uncertainty that’s harmful to the general business and investment environment.

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Awards

Our News

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Event

FutureView Webinar

In this FutureView webinar, J. Walker Smith will offer strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.

Featured Content

Does your brand connect with today’s men?

Learn how to be successful in marketing to men today and sign up to access to our premium content: Download on Men, an interactive summary of critical insights into men from the U.S. Yankelovich MONITOR knowledge base.

Defying Gravity

Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is “a world of zeroes,” the phrase used by Nigel Wilson, Global CEO of insurance giant Legal and General, to describe a world of zero inflation, zero GDP growth per capita, and zero productivity growth. In short, a global economy in which progress is zeroed out.

Home Industry

Featured Content

The Future of Home

As homebuilding slowly recovers from the financial crisis, consumers are reassessing what home means to them. Download our complimentary infographic Millennial Homeowners? and register to access our premium content on the future of home.

Our Footprint

Contact Us

Email: contactus@thefuturescompany.com

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The Cultural Streetscapes Network is an elite, global group of culturally-connected individuals who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands, and agencies. Here is their global reach. LEARN MORE
Global MONITOR is a subscription-based insights resource which explores critical areas of change and opportunity in the global marketplace. Our annual survey of more than 20,000 consumers is a key piece of this service; survey data is available from the following countries. LEARN MORE