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We unlock new sources of growth for our clients.

  • Our consulting services focus on strategic planning, consumer research and disruptive innovation.
  • Our subscription services provide insights into the critical trends shaping the consumer marketplace.

Learn more

What's New?

Upcoming events and new releases from THE FUTURES COMPANY


Explore the Global themes from the 2014 Global MONITOR Consumer Headlines report with video commentary from our Streetscapers.​ Click to view the highlight reel.  more

The new U.S. Yankelovich MONITOR

The Futures Company is celebrating the nation's birthday and the dawn of a new America by evolving to meet the needs of our clients, today and tomorrow.   more

Client Testimonials

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WPPD Cream Awards 2014

Highly Commended- Project Nextgame


WPPD Cream Awards 2014

Winner: Envisioning the Future of the 50+ Consumer


WPP Atticus Awards 2013/14

Highly Commended: Ruth Horazeck Under-30 Essay

Free Thinking

Original thinking on important issues and their implications for business View more

Reports | Published Client Reports

A New Sustainability Springboard for Retailers in...

Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this report calls for the...

Articles | Branding Strategy Insider

All Brands Require A Reason For Being

On tax day, I learned that Google had a one-day window for ordinary Joes like me to buy a Glass and become an early adopter...

Articles | Branding Strategy Insider

Brands Must Proactively Build Systems Of Trust

As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all...