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We unlock new sources of growth for our clients.

  • Our consulting services focus on strategic planning, consumer research and disruptive innovation.
  • Our subscription services provide insights into the critical trends shaping the consumer marketplace.

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What's New?

Upcoming events and new releases from THE FUTURES COMPANY

Global MONITOR

Explore the Global themes from the 2014 Global MONITOR Consumer Headlines report with video commentary from our Streetscapers.​ Click to view the highlight reel.  more

The new U.S. Yankelovich MONITOR

The Futures Company is celebrating the nation's birthday and the dawn of a new America by evolving to meet the needs of our clients, today and tomorrow.   more

Client Testimonials

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Awards

WPPD_Cream2014

WPPD Cream Awards 2014

Highly Commended- Project Nextgame

WPPD_Cream2014

WPPD Cream Awards 2014

Winner: Envisioning the Future of the 50+ Consumer

atticus

WPP Atticus Awards 2013/14

Highly Commended: Ruth Horazeck Under-30 Essay

Free Thinking

Original thinking on important issues and their implications for business View more

Reports | Published Client Reports

A New Sustainability Springboard for Retailers in...

Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this report calls for the...
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Articles | Branding Strategy Insider

All Brands Require A Reason For Being

On tax day, I learned that Google had a one-day window for ordinary Joes like me to buy a Glass and become an early adopter...
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Articles | Branding Strategy Insider

Brands Must Proactively Build Systems Of Trust

As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all...
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