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Over the past 40 years, shifting demographics and profound attitudinal changes have helped redefine the concept of “family” for many Americans.

To understand how this evolving family structure is changing Americans’ relationship with money and financial planning, Allianz commissioned the LoveFamilyMoney study.

As you’ve likely experienced with your own family over the years, shifting demographics and profound attitudinal changes have helped redefine the concept of “family” for many Americans. As a result, financial professionals need to be aware of these changes so that they can more effectively help clients like you work toward your financial goals.

Research Partners

Allianz partnered with two renowned firms to help conduct the LoveFamilyMoney research. First, we explored the topic through qualitative research fielded by Now What Research. Using the qualitative insights we uncovered, we then partnered with Kantar Futures to field a quantitative survey of 4,500 respondents.

Click here to view the study.