Award-Career

National Best & Brightest 2014

Winner: 101 Best and Brightest Companies to work for

At The Futures Company North America, we are proud of our unique culture and employee-defined values:

We are Driven by Excellence, give each other and clients 360-Degree Respect. We are Defined by Boldness and Fueled by Passion … while remaining Endlessly Curious and uniformly Fun Fanatics.

And we are even more proud when we receive external validation of just how unique and special our culture is. We are pleased to announce The Futures Company North America has been recognized as one of the Nation's Best and Brightest Companies to Work For™ for 2014. This award identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.

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WPPD Cream Awards 2014

Highly Commended- Project Nextgame

Highly Commended -Data Investment Management: Project Nextgame

When Hasbro approached The Futures Company on the future of face-to-face gaming, Hasbro had already accepted that such a future might not exist.

Looking at forces shaping the world of games, from the near future to ten plus years away, The Futures Company called on proprietary data resources (their Monitor quantitative research services), global observers, and experts in everything from cultural anthropology to emergent technology.

A picture emerged of a world moving far “beyond cardboard”.  New frameworks and vocabulary evolved that are now core to Hasbro’s strategising. The four Future Scenarios drawn up by The Futures Company – each a plausible gaming-infused future – have permeated Hasbro, from game-designer to boardroom level.

Far from facing a world where their games portfolio dramatically loses value, Hasbro says the project has been transformative at enterprise level, prompting a new template of organisation and operation, and a thought-through strategy to position itself for a “cardboard-free” future. With optimism.

The WPPD Cream Awards honor outstanding creativity from the WPP companies

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WPPD Cream Awards 2014

Winner: Envisioning the Future of the 50+ Consumer

Winner -Data Investment Management: Envisioning the Future of the 50+ Consumer

GlaxoSmithKline (GSK) wanted to envisage the world in which 50-plus-year-old consumers would live, in ten or twenty years, to be strategically prepared for the needs of this critical group, and be seen as a company that helps people ‘age well’.

The Futures Company’s solution was a ‘Futures Forum’, two days tuned for breakthrough thinking about the future. Interviews were conducted with global thought leaders from BMW DesignWorks Shanghai to the MIT Aging Lab. Renowned thought leaders from Google, The Prime Minister’s office in Singapore, AARP, The be.Group and others attended.

This was a careful process to lead participants to a profound insight today into how different tomorrow – and tomorrow’s consumers – will be.

Six strategic platforms emerged that will need time, capital investment and organisational realignment from GSK.

These Futures Forums have an undeniably powerful effect. GSK said “…we are extremely grateful to The Futures Company for this breakthrough. These findings are a critical part of our strategy moving ahead.”

The WPPD Cream Awards honor outstanding creativity from the WPP companies

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WPP Atticus Awards 2013/14

Highly Commended: Ruth Horazeck Under-30 Essay

Under-30 Essay “The time when it was possible to be universally well-informed is past. The ideal of an ‘all-round’ education is out of date; it has been destroyed the progress of knowledge.” Bertrand Russell, Sceptical Essays 1928.

Knowledge has progressed still further since 1928; and so has technology. Was Russell right then; and is he now?

Highly Commended: Ruth Horazeck

The WPP Atticus Awards honor original published thinking of relevance to marketers everywhere, written by employees of the 200+ WPP companies.

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WPP Atticus Awards 2013/14

Highly Commended: Branding & Identity

The brand: The machine that makes the difference, written by Andrew Curry and Andrew Stubbings.

The WPP Atticus Awards honor original published thinking of relevance to marketers everywhere, written by employees of the 200+ WPP companies.

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WPP Atticus Awards 2013/14

Winner: Consumer Insights

The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation, written by Walker Smith


The WPP Atticus Awards honor original published thinking of relevance to marketers everywhere, written by employees of the 200+ WPP companies.

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Kantar Measure of Inspiration Awards 2014

Winner: The most inspirational behavior by a Kantar person/group of people

The most inspirational behavior by a Kantar group of people

The Core Values team led The Futures Company North America in articulating and embedding the company’s new core values - changing behaviors collectively and individually in the process. Their approach to engage all staff in the process when defining the values enabled a sense of control amongst staff and leaders alike, increasing engagement, energy and harmony.

Altria

WPP WPPED Cream Awards 2013

Rethinking Men Trend Event: Highly Commended

Altria decided to “rethink men”. They called for a dramatized presentation of the study to change hearts and minds.

A provocative invite with a teaser-quiz testing “modern men” marketing savvy brought standing room only. Posters and “museum shelves” showing iconic men, products and pop-cultural references of the decades since the 50s, went up inside Altria. A visual, gripping presentation led to an expert panel discussion. Days later, key clients came on an “activation” session in Raleigh.

NY

WPP WPPED Cream Awards 2013

Why images are worth more words than ever: Winner

This essay for OgilvyDo.com, from The Futures Company NY, highlights the rise of “visual culture”. It examines our communications and explores how images (for instance, 2 trillion new infographics a year) are supplanting text in this digital society.

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