atticus

WPP Atticus Awards 2013/14

Highly Commended: Ruth Horazeck Under-30 Essay

Under-30 Essay “The time when it was possible to be universally well-informed is past. The ideal of an ‘all-round’ education is out of date; it has been destroyed the progress of knowledge.” Bertrand Russell, Sceptical Essays 1928.

Knowledge has progressed still further since 1928; and so has technology. Was Russell right then; and is he now?

Highly Commended: Ruth Horazeck

The WPP Atticus Awards honor original published thinking of relevance to marketers everywhere, written by employees of the 200+ WPP companies.

atticus

WPP Atticus Awards 2013/14

Highly Commended: Branding & Identity

The brand: The machine that makes the difference, written by Andrew Curry and Andrew Stubbings.

The WPP Atticus Awards honor original published thinking of relevance to marketers everywhere, written by employees of the 200+ WPP companies.

atticus

WPP Atticus Awards 2013/14

Winner: Consumer Insights

The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation, written by Walker Smith


The WPP Atticus Awards honor original published thinking of relevance to marketers everywhere, written by employees of the 200+ WPP companies.

MOI_Award_297x297

Kantar Measure of Inspiration Awards 2014

Winner: The most inspirational behavior by a Kantar person/group of people

The most inspirational behavior by a Kantar group of people

The Core Values team led The Futures Company North America in articulating and embedding the company’s new core values - changing behaviors collectively and individually in the process. Their approach to engage all staff in the process when defining the values enabled a sense of control amongst staff and leaders alike, increasing engagement, energy and harmony.

Altria

WPP WPPED Cream Awards 2013

Rethinking Men Trend Event: Highly Commended

Altria decided to “rethink men”. They called for a dramatized presentation of the study to change hearts and minds.

A provocative invite with a teaser-quiz testing “modern men” marketing savvy brought standing room only. Posters and “museum shelves” showing iconic men, products and pop-cultural references of the decades since the 50s, went up inside Altria. A visual, gripping presentation led to an expert panel discussion. Days later, key clients came on an “activation” session in Raleigh.

NY

WPP WPPED Cream Awards 2013

Why images are worth more words than ever: Winner

This essay for OgilvyDo.com, from The Futures Company NY, highlights the rise of “visual culture”. It examines our communications and explores how images (for instance, 2 trillion new infographics a year) are supplanting text in this digital society.

Mondelez

WPP WPPED Cream Awards 2013

Futurama: Winner

The Futures Company created the Mondelez Futurama, a programme designed to point organisational mindset at the opportunities in H&W. Key to engagement was creativity. A graphic H&W opportunity map and an animated film set out a new H&W vision, summarising months of work in eleven minutes. Product concepts and “adcepts”, by a creative team and chef who developed tangible – and very edible – prototypes, inspired the brand teams (and accelerated H&W product development).

Download_Award

WPP WPPED Cream Awards 2013

U.S. Yankelovich MONITOR Download: Highly Commended

The new U.S. Yankelovich MONITOR Download remedies information overload with quick interactive summaries of the most significant new insights and trends in consumer topics. Like vitamin pills of knowledge.

Client reactions are hugely positive. One client said, “Download is like a choose-your-own-adventure book where every path has a great reward ... I just get familiar with them myself and then pass on the greatness.

Bottles

Diageo Consumer Planning Awards 2013

Diageo Africa, Research Partner of the Year

"The award reflects the quality and impact of the work that The Futures Company has done with us in the last 18 months. Each of these pieces of work reflects the kind of quality, insight, and impact to which I aspire on every piece of work done in the region." - Andrew Geoghegan, Consumer Planning Director, Africa

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