What is Cultural Streetscapes?
The Cultural Streetscapes Network is an elite, global group of culturally-connected influencers who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands and agencies. The Cultural Streetscapes Network currently covers more than 50 countries and 150 cities globally, and is managed by Kantar Futures, a strategic innovations and insights consultancy which is part of WPP plc.
What is the role of a Streetscaper?
A Streetscaper works as a freelance cultural observer and reporter, and is retained in our Network for access to periodic custom projects with Kantar Futures. Their personal strengths are an inquisitive nature and an interest in the changing world around them. Our Streetscapers use these skills to explore and report on particular areas or topics of interest. It is through this process that we help clients understand “why?” certain things are happening as much as explain “what?” is going on in the world.
What makes a good Streetscaper?
- Streetscapers are cultural observers and original creators by nature. They often come from academic and creative backgrounds including (but not limited to) ethnographers, journalists, designers, anthropologists, pod cast hosts, DJs, editors, bloggers, chefs, graphic artists and marketers…
- Proven cultural influence; has a portfolio, website, blog, Twitter, Instagram, etc. exhibiting their vision or skills
- Excellent communication skills (in English)
- Strong attention to detail
- Ability to manage deadlines professionally
Kantar Futures always wants to hear from the best and brightest. If you’re interested in learning more and being considered for inclusion in our network, please apply below.
We accept applications on a rolling basis and aim to respond to applications within two weeks of receipt.
We are an equal opportunity employer, and invite job applications from all qualified and eligible individuals irrespective of race, age, gender, marital status, disability or sexual orientation.
Streetscapers can be solicited for custom research projects, to help clients DISCOVER and TEST cultural approaches and ideas for their bespoke needs. In addition to providing rich Cultural Commentary, Streetscapers validate their perspectives by providing Marketplace Manifestations of trends in their locale. This Microsite Demo is a sample of our database of global Products/ Campaigns/ Social Phenomena that are influencing the future, identified and contextualized by Streetscapers.
We rely on Streetscapers as remote consultants for our Subscription services. Their regular feed of insights are featured in the Global Subscription’s Global Energies and monthly Trend Updates. They also contribute valuable insights for the U.S. Subscription’s Quick Reads and Youth Strategic Briefings.
Kantar Futures is a global strategic planning consultancy with expertise in trends and foresight. Part of Kantar within WPP, we have offices in the UK, US, Central and South America, China and Singapore, and provide consulting as well as research and advisory services to many of the world’s best-known brands. Our value lies not just in our knowledge of consumer needs and what will drive change in the future, but also in our ability to apply this understanding to our clients’ business problems, helping them to better leverage opportunities and reduce risk. The result of our work often leads to new and unexpected avenues of growth for our clients, including building innovation pipelines, identifying new target audiences, better understanding their own and adjacent or even non-adjacent categories and macro situations, like sustainability and health and wellness.
Our mission is to be a catalyst for positive change. We want to help our clients meet the needs of people, society and the planet, today and tomorrow.