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Category: Branding and Marketing

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Branding and Marketing, Strategy

Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances

"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.

Branding and Marketing

Millennial Mindset

Millennial Mindset explores what makes Millennials unique and how brands can successfully communicate and engage with them around health and wellbeing topics.

Branding and Marketing, Kantar, Strategy

First Reaction: Brexit’s Impact on the British FMCG Retail Landscape

Kantar Retail’s analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis.

Branding and Marketing, Kantar, Strategy

Kantar Retail: Breakthrough Insights First Half 2016

Kantar Retail's latest edition of Breakthrough Insights covers the best analysis from the first half of 2016.

Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Branding and Marketing, Demographic Trends

Millennials: Setting the Pace

Millennials: Setting the Pace was presented by Henry Tucker, Managing Director, EMEA at a 2016 Kantar Worldpanel event.  

Google Glass

Branding and Marketing

All Brands Require A Reason For Being

by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »

Lyft

Branding and Marketing

Brands Must Proactively Build Systems Of Trust

by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Facebook

Branding and Marketing

Facebook: Just Another Brand Marketer

by Walker Smith The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why.… Read More »

Abercrombie

Branding and Marketing, Strategy

Targeting: A Mandate For Brand Success

by Walker Smith Segmentation is making headlines. The journalistic reprise of some inelegant remarks by Abercrombie & Fitch’s CEO and the eruption of a scandal involving IRS scrutiny of conservative… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »

Consume Less

Branding and Marketing

Brand Marketing And The New World Of Less

Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »

Big Data

Branding and Marketing

A Brand Marketers Guide To Big Data

One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »

Galaxy

Branding and Marketing

Brand Marketing and the Future of New Media

These days, we tell ourselves that we are living in an era of new media. True enough, although maybe not quite so true as we like to think. It all… Read More »