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Category: Demographic Trends

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Demographic Trends

Centennials – Unlocking Global Youth Insights

The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.

Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Branding and Marketing, Demographic Trends

Millennials: Setting the Pace

Millennials: Setting the Pace was presented by Henry Tucker, Managing Director, EMEA at a 2016 Kantar Worldpanel event.  

Demographic Trends

Baby Boomers

Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar Futures’ generational experts, J. Walker Smith and Ann Clurman.

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Demographic Trends

LGBTQ Infographic

For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total US population. But what if researchers were asking the wrong questions… Read More »

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Demographic Trends

Workplace of the Future Infographic

Millennials are now the largest generation in the workforce and the Centennials are coming! Discover how to evolve your workplace, both Now and Next, by downloading our FutureGraphic.

healthclub

Demographic Trends

The Uber-all Economy

Health club loyalty in the new economy Imke Schuller of Kantar Futures reports on health club loyalty in the new economy The world’s biggest provider of accommodation does not own a… Read More »

Millennials Left Building

Demographic Trends

The Millennials have left the building

It’s time to face the facts—the Era of Millennial Youth Marketing is over. A new generation has arrived—one that will create new rules for the marketplace, and have influence beyond… Read More »

Japan

Demographic Trends, Strategy

Japan: Between an end and a beginning

The year 2015 finds Japan in a unique and critical juncture in its history. This year, the country lies precisely at the midpoint between two watershed moments that will have… Read More »

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Demographic Trends

Gen X Infographic

An infographic on Generation X, covering demographics, values, finance and household dynamics.

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Demographic Trends

Centennial Infographic

Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result,… Read More »

Africa's New Consumers

Demographic Trends, Emerging Markets

Africa’s New Consumers

Making and taking Africa’s opportunity Over the past decade, Africa has become the fastest growing region in the world. Growth rates of around five percent per year since the turn… Read More »

Six Faces

Demographic Trends

Six Faces of the Global Consumer

The Six Faces of the Global Consumer explores key dynamics that will shape the global consumer marketplace over the next 10 years . This presentation will help you  think about​… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »

Women 2020 Our Selves

Demographic Trends

Women 2020: Our Selves, Our Worlds, Our Futures

Women represent just under half the global population and are the fastest-growing group of consumers worldwide. Yet, analyses of their role in society are often one-dimensional and linear. Usually, the… Read More »