Category: Demographic Trends
The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.
by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »
Millennials: Setting the Pace was presented by Henry Tucker, Managing Director, EMEA at a 2016 Kantar Worldpanel event.
Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar Futures’ generational experts, J. Walker Smith and Ann Clurman.
For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total US population. But what if researchers were asking the wrong questions… Read More »
Millennials are now the largest generation in the workforce and the Centennials are coming! Discover how to evolve your workplace, both Now and Next, by downloading our FutureGraphic.
Health club loyalty in the new economy Imke Schuller of Kantar Futures reports on health club loyalty in the new economy The world’s biggest provider of accommodation does not own a… Read More »
It’s time to face the facts—the Era of Millennial Youth Marketing is over. A new generation has arrived—one that will create new rules for the marketplace, and have influence beyond… Read More »
The year 2015 finds Japan in a unique and critical juncture in its history. This year, the country lies precisely at the midpoint between two watershed moments that will have… Read More »
An infographic on Generation X, covering demographics, values, finance and household dynamics.
Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result,… Read More »
Making and taking Africa’s opportunity Over the past decade, Africa has become the fastest growing region in the world. Growth rates of around five percent per year since the turn… Read More »
The Six Faces of the Global Consumer explores key dynamics that will shape the global consumer marketplace over the next 10 years . This presentation will help you think about… Read More »
Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »