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Category: Demographic Trends

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Women 2020 Our Selves

Demographic Trends

Women 2020: Our Selves, Our Worlds, Our Futures

Women represent just under half the global population and are the fastest-growing group of consumers worldwide. Yet, analyses of their role in society are often one-dimensional and linear. Usually, the… Read More »

Women 2020

Demographic Trends

Women 2020

Women represent just under half the global population and are the fastest growing group of consumers worldwide. Yet analyses of their role in society are often one-dimensional and linear. Usually,… Read More »

Unmasking Millennials

Demographic Trends

Unmasking Millennials

Global segmentation which unpicks the myths and realities about the generation of twenty-somethings now taking center stage in the global economy.