Our Thinking

Category: Kantar

View All

Kantar, Strategy

Zero-Based Growth

Rebooting and Relearning to Find Growth in Uncomfortable Places

Kantar

Kantar Thought-Leadership

As the world’s leading firm for research, data and insights, Kantar is constantly generating leading-edge ideas and “inspiration for an extraordinary world.”

Kantar, Strategy

FragmentNation

The marketplace is splintering—not with a whimper but with a bang. The diversity of tastes, values, ideologies and lifestyles has exploded. Niches are the new scale. Differentiation and innovation are… Read More »

Branding and Marketing, Kantar, Strategy

First Reaction: Brexit’s Impact on the British FMCG Retail Landscape

Kantar Retail’s analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis.

Branding and Marketing, Kantar, Strategy

Kantar Retail: Breakthrough Insights First Half 2016

Kantar Retail's latest edition of Breakthrough Insights covers the best analysis from the first half of 2016.