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Category: Macroforces (Technology/Economy)

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Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Programmatic Consumption

Macroforces (Technology/Economy)

Programmatic Consumption: The Consumer Face of the Digital Tomorrow

Presented by J. Walker Smith GroupM Next conference, New York City, October 27, 2015 Far more important than the ways in which digital has changed how marketers connect with consumers… Read More »

Price of Gas

Macroforces (Technology/Economy)

An Overview of the Spending Impact of Cheaper Gas

Written by J. Walker Smith, Executive Chairman,┬áKantar Futures For many companies, the big question of the moment is what cheaper gas means for consumer spending. Five elements frame the answer:… Read More »

Future of Mobility

Macroforces (Technology/Economy)

Four Notes on the Future of Mobility

Four Notes on the Future of Mobility We are experiencing a fundamental shift in the history of transport: the end of the dominance of the privately owned motorcar. This shift… Read More »

Exploding City

Macroforces (Technology/Economy)

The Exploding City

FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. On 31 October 2011, Danica May Camacho was born in a hospital in the Philippines, surrounded by… Read More »

Privacy

Macroforces (Technology/Economy)

Privacy

Why privacy matters Over the next 10 years, the intelligent use of data will become one of the biggest competitive advantages a company can have. At the same time, the… Read More »

Status Update

Macroforces (Technology/Economy)

Status Update

In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of… Read More »