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Category: Research

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Both Head and Heart

Research

Both Head and Heart

The Emotional and Rational Mindsets of Multicultural Consumers Why Understanding the fluid intersection of emotion and rationality is key to connecting with multicultural consumers UWG partnered with Kantar Futures¬†to research… Read More »

Model Behavior

Research

Model Behaviour

Kantar Futures’¬†21st Century Business report analyses how macro trends are reshaping corporations and how they need to adapt to ensure future success. Imke Schuller explains what this means for the… Read More »

The New Roles Of Marketers And Researchers

Research

The New Roles of Marketers and Researchers

What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »