Consumers value relationships with others more than connections with brands. Innovation must put first priority on the social currency people want to spend on other people.
This issue of Voices of the Future introduces the new generation of Centennials impacting Asia.
There are many lessons brands can learn from the digital disruption of the music industry, but the biggest lesson of all is that success in the future of consumption will require new business models not just new products.
Forward-looking brands can get ahead by transacting in the economy of the future: social connections
J. Walker Smith, Executive Chairman, presents The Pivot to Passive: Shopping in an Era of Algorithms at the 2017 WPP Global Retail Forum
This article was originally published in The Independent Review. Written by J. Walker Smith, Executive Chairman, Kantar Futures The poster child for the economy of the future is Uber, the… Read More »
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
This study explores the health attitudes, motivations, and preferences of consumers across the U.S.—particularly employees and their dependents—as they use their employer sponsored health plans and wellbeing programs and maneuver through the broader health landscape.
In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
The marketplace is splintering—not with a whimper but with a bang. The diversity of tastes, values, ideologies and lifestyles has exploded. Niches are the new scale. Differentiation and innovation are… Read More »
Shaping the Future of Travel goes beyond standard segmentations to explore polarization in behavior and motivation.