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Category: Strategy

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Social media vs “here we go again”

Strategy

Social media vs “here we go again”

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China:… Read More »

Random Sampling

Strategy

The Enduring Value of Random Sampling

There is a view in brand marketing research these days that random sampling is on its last legs. With tons of data in hand and real-time testing on the rise, many claim there… Read More »

New Rules for Retail

Strategy

The Future of Retail

Henry Tucker examines today’s changing consumer, exploring emerging consumer needs and how to connect with the future shopper at The WPP Future of Retail Event held in London on 02… Read More »

Images are Important

Strategy

Why images are worth more words than ever

This graphic narrative was created to mark the 60th anniversary of the Cannes Lions International Festival, and as part of our collaboration with Ogilvydo. Words by Jeff Yang, art by… Read More »

New Rules for Retail

Strategy

The Future Shopper

Henry Tucker, Deputy Managing Director at Kantar Futures and Steve Mader, Director – Digital Retail at Kantar Retail explore how changing shopper attitudes and technology are re-shaping retail.

New Rules for Retail

Strategy

New Rules for Retail

Written by Andrew Curry, Director, The Futures Company In our report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and… Read More »

Cities

Strategy

Why Cities Dominate The Marketing Landscape

For one thing, local city economies matter more than national economies. A recent paper by Brigham Young University economist Todd Mitton found that the economic performance of sub-national regions within… Read More »

New Rules for Retail

Strategy

The Future Shopper

The Future Shopper —  new insight from The Futures Company and Kantar Retail Digital technologies, consumer expectations and socio-economic change are combining to transform the way we shop—and this has future… Read More »

Succeeding in Low Growth

Strategy

Succeeding in low-growth markets

The main factors shaping the world’s richer economies, including the US and the UK, point to falling productivity and squeezed margins from external pressures, which will continue to push down… Read More »

Volatility

Strategy

The New Volatility

FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. The latest edition of Global MONITOR, our strategic, future focused global insights programme, has just been released It… Read More »

Building Crane

Strategy

Big Data Comes of Age

Written by J. Walker Smith, Executive Chairman, The Futures Company The biggest winner in the US Presidential election was not the incumbent, Barack Obama. It was New York Times’ political… Read More »

The Kinship Economy – TEDx Transcend

Strategy

The Kinship Economy – TEDx Transcend

J. Walker Smith presents The Kinship Economy

The Kinship Economy – TEDx Transcend

Strategy

The Kinship Economy

J. Walker Smith, Executive Chairman of Kantar Futures The Kinship Economy: Profiting from Process, People & Purpose The consumer marketplace is in flux as never before; we’re not just talking about… Read More »

Consumer Health 2012

Strategy

The Consumer Health Mindset Report 2012

For a second year, Kantar Futures has partnered with Aon Hewitt and the National Business Group on Health to conduct The Consumer Health Mindset study. This study explores perspectives, attitudes and… Read More »

Unlocking New Sources of Growth

Strategy

FutureProof: Unlocking New Sources of Growth, Kinship Economy & More…

by Andrew Curry Growth and development are an overarching focus of business. The climate for growth in the 21st century is also changing, as resource pressures push up costs, and… Read More »