Cultural Streetscapes is a global network of culturally-connected individuals who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands and agencies.

Cultural Streetscapes at Kantar Futures goes beyond typical trendspotting. Network members possess a strong awareness of local cultural nuance and use it to explain the “why” behind what they observe. Through custom-designed missions, our Streetscapers help clients understand everything -from societal shifts, to breakthrough trends, to unique consumer cohorts- that are impacting the marketplace of today and tomorrow. Streetscaping takes trendspotting to a deeper level, uncovering richer insights that allow clients to shape their future and Profit From Change.


 

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Ways to use Streetscapes

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