News and Events

Category: Press


Achieving Results: Diversity & Inclusion Actions With Impact

Businesses today are facing a new and different mandate: They must develop a more inclusive approach in both their brand strategy and company culture to stay relevant, maintain engagement and, ultimately, boost the bottom line. Kantar Futures contributed to a powerful Newsweek report focused on this diversity & inclusion mandate and has developed a holistic and future-forward approach to helping clients grow with inclusivity.


Kantar Futures and CMA explore the new country music fan in joint study

A new study titled “Understanding Today’s Shifting Consumer Landscape and Changing Country Music Audiences, Music Choices, and Behaviors" conducted by The Futures Company for the Country Music Association, finds the country music audience is seeing its fastest growth in non-white, Hispanic, and Millennial listeners.