ARF Re:Think


Event: ARF Re:Think 2013

Keynote Speaker: J. Walker Smith

"From the Global Enraged to the Kinship Economy"
The Social Currency of Brand Value in a Looking Up / Looking Down World
The surest sign of great change ahead is the seething temper of the Global Enraged, which is spurring consumers everywhere to remake business and politics.  The shared aspiration of looking up has given way to a bifurcated world chastened by so many who are now looking down. As a consequence, marketing has been leapfrogged by an emerging Kinship Economy of social currency in which brands create value not by bringing products to market but by bringing people together with one another.
Keynote: 18 March 2013 at  8:30 am
Meet and Greet/Q&A: ARF Lounge 10:00-10:55 am
Learning Zone Theater: Walker Smith and David Tiltman of Warc joint Session "Engaging the Enraged"

"Engaging the Enraged"
Following up the keynote presentation by J Walker Smith of the Futures Company, Walker will join David Tiltman, Development Director of Warc, to discuss practical steps a brand can take to adapt its marketing strategy to a fast-changing consumer. The session will use Warc’s database of global best practice to examine how brands are responding to the rise of the ‘enraged consumer’ and to the opportunities of the 'Kinship Economy,' and what effective marketing will look like in the future.

Re:Think Event Overview: “Flow states”—an optimal state of consciousness where we both feel our best and perform our best — sits at the heart of almost every athletic championship, underpins most scientific breakthroughs, and accounts for significant progress in the arts. In business, its impact has been substantial. Flow heightens performance, decision-making, creativity and plenty more. So what is this mysterious state? How does it work its magic? And, if this really is the secret to ultimate human performance, how can we get more of it in our lives? Re:think 2013 will provide a unique opportunity to reset your mindset, expand your thinking, and take home fresh knowledge and ideas you can turn into action to create smarter and more successful marketing programs.