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	<title>The Futures Company</title>
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	<link>http://thefuturescompany.com</link>
	<description>A strategic insight and innovation consultancy</description>
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		<title>The Future of Mobile Payments 2013</title>
		<link>http://thefuturescompany.com/events/the-future-of-mobile-payment-2013/</link>
		<comments>http://thefuturescompany.com/events/the-future-of-mobile-payment-2013/#comments</comments>
		<pubDate>Wed, 15 May 2013 14:45:23 +0000</pubDate>
		<dc:creator>Jennifer Childs</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10571</guid>
		<description><![CDATA[<p> Discover how to unlock the power of mobile with leading banks, network operators and card schemes</p><p>The post <a href="http://thefuturescompany.com/events/the-future-of-mobile-payment-2013/">The Future of Mobile Payments 2013</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://thefuturescompany.com/wp-content/uploads/2012/11/LondonSky_TN.jpg"><img class="alignnone size-full wp-image-6314" alt="LondonSky_TN" src="http://thefuturescompany.com/wp-content/uploads/2012/11/LondonSky_TN.jpg" width="138" height="138" /></a></p>
<p><strong>Event:</strong> The Future of Mobile Payments 2013</p>
<p><strong>Speaker:</strong> <a href="http://thefuturescompany.com/team/andrew-curry/" target="_blank">Andrew Curry</a></p>
<p><strong>Date: </strong>21 May 2013</p>
<p><strong>Location: </strong>London</p>
<p><strong>Event Overview: </strong>Marketforces's Inaugural Conference: Discover how to unlock the power of mobile with leading banks, network operators and card schemes</p>
<p>Andrew Curry on exploring consumer attitudes and behaviour:</p>
<p>Will mobile payments be the preserve of Generation Y?<br />
Do consumers see NFC payments as markedly more convenient than cards?<br />
Will consumers fall out of love with cash?<br />
Will mobile payments spell the end of bank cards?</p>
<p><a href="http://marketforce.eu.com/events/cards-payments/the-future-of-mobile-payments" target="_blank">Click here</a> to find out more.</p>
<p>&nbsp;</p>
<p>The post <a href="http://thefuturescompany.com/events/the-future-of-mobile-payment-2013/">The Future of Mobile Payments 2013</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<item>
		<title>U.S. Yankelovich MONITOR</title>
		<link>http://thefuturescompany.com/business-categories/number-of-zero-tvers-doubles-in-last-six-years/</link>
		<comments>http://thefuturescompany.com/business-categories/number-of-zero-tvers-doubles-in-last-six-years/#comments</comments>
		<pubDate>Tue, 14 May 2013 15:29:22 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[Business Categories]]></category>
		<category><![CDATA[Generations]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10525</guid>
		<description><![CDATA[<p>The small but portentous trend of American households forgoing traditional television is growing</p><p>The post <a href="http://thefuturescompany.com/business-categories/number-of-zero-tvers-doubles-in-last-six-years/">U.S. Yankelovich MONITOR</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
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<div dir="ltr" data-font-name="g_font_p0_1" data-canvas-width="555.3440000000002">The small but portentous trend of American households forgoing traditional television is growing. A recent Nielsen study found five million homes do not receive television via cable, satellite or broadcast, up from two million in 2007.<BR><BR></div>
<div dir="ltr" data-font-name="g_font_p0_1" data-canvas-width="555.3440000000002"></div>
<div dir="ltr" data-font-name="g_font_p0_7" data-canvas-width="123.04800000000002">
<p><a href="http://thefuturescompany.com/wp-content/uploads/2013/05/ZeroTV-large.jpg"><img class="alignnone size-medium wp-image-10527" alt="ZeroTV large" src="http://thefuturescompany.com/wp-content/uploads/2013/05/ZeroTV-large-300x168.jpg" width="300" height="168" /></a></p>
<h3>The Takeaway</h3>
</div>
<div dir="ltr" data-font-name="g_font_p0_22" data-canvas-width="491.088">Those five million homes account for just 5% of total households, but the consumers living in them—who skew young and multicultural—demonstrate some leading-edge behaviors that are likely to define the future of media consumption over the next generation, affecting the full spectrum of marketers and advertisers. Cost and lack of interest drive these consumers to ditch traditional TV delivery methods, but 75% still have a TV set in the home and use it to stream video content, play games or browse the Web. Consumers today, especially Millennials, are seizing control, convenience and mobility where they can get it, and, in many cases, this clearly means bucking traditional methods of content consumption. To be ahead of the curve, brands need to monitor this phenomenon to ensure they’re reaching the right consumers on the right screens at the right times.</div>
</div>
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<p><BR></p>
<div dir="ltr" data-font-name="g_font_p0_1" data-canvas-width="325.344">The Futures5 is part of the  U.S. Yankelovich MONITOR subscription service. <a title="U.S. Yankelovich MONITOR" href="http://thefuturescompany.com/what-we-do/us-yankelovich-monitor/">Click here</a> to learn more</div>
<p>The post <a href="http://thefuturescompany.com/business-categories/number-of-zero-tvers-doubles-in-last-six-years/">U.S. Yankelovich MONITOR</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>Trend &amp; Tonic</title>
		<link>http://thefuturescompany.com/business-categories/business-economy-posts/trend-tonic-23/</link>
		<comments>http://thefuturescompany.com/business-categories/business-economy-posts/trend-tonic-23/#comments</comments>
		<pubDate>Tue, 14 May 2013 14:50:51 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[Business Categories]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10510</guid>
		<description><![CDATA[<p>Kantar Worldpanel recently released their 2013 Brand Footprint report.</p><p>The post <a href="http://thefuturescompany.com/business-categories/business-economy-posts/trend-tonic-23/">Trend &#038; Tonic</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img alt="top 5 brands" src="http://trendandtonic.thefuturescompany.com/wp-content/uploads/2013/05/top-5-brands.jpg" width="310" height="342" /></p>
<p>Kantar Worldpanel recently released their 2013 Brand Footprint report. <a href="http://www.brandfootprint-ranking.com/home/" target="_blank">Click here</a> to see the full list of top brands, explore them by region, and download the report.</p>
<p>Link: <a href="http://www.brandfootprint-ranking.com/home/">http://www.brandfootprint-ranking.com/home/</a></p>
<p>The post <a href="http://thefuturescompany.com/business-categories/business-economy-posts/trend-tonic-23/">Trend &#038; Tonic</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>Senior Consultant</title>
		<link>http://thefuturescompany.com/careers/senior-consultant-ny/</link>
		<comments>http://thefuturescompany.com/careers/senior-consultant-ny/#comments</comments>
		<pubDate>Thu, 09 May 2013 02:02:27 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10488</guid>
		<description><![CDATA[<p>North America Consulting Office Location: New York, NY Company Overview The Futures Company is a leading global consumer insight and innovation consultancy that applies our unparalleled expertise in trends and futures to unlock new sources of growth for our clients. We provide strategic consulting and subscription-based insight services for many of the world’s best known [...]</p><p>The post <a href="http://thefuturescompany.com/careers/senior-consultant-ny/">Senior Consultant</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><strong>North America Consulting</strong></h3>
<h3><strong>Office Location: New York, NY</strong></h3>
<h3><strong>Company Overview</strong></h3>
<p>The Futures Company is a leading global consumer insight and innovation consultancy that applies our unparalleled expertise in trends and futures to unlock new sources of growth for our clients. We provide strategic consulting and subscription-based insight services for many of the world’s best known companies and brands, such as Unilever, Coca Cola, HP and Visa. Our value lies not just in our knowledge of consumer needs and what will drive change in the future, but also in our ability to apply this understanding to our clients’ business problems, helping them to better leverage opportunities and reduce risk. The result of our work often leads to new and unexpected avenues of growth for our clients, including building innovation pipelines, identifying new target audiences, better understanding their own and adjacent or even non-adjacent categories and macro situations, like sustainability and health and wellness.</p>
<p>We are a strong team of consultants with backgrounds from an array of complementary disciplines including futures and foresight, strategic qualitative, analytics and quantitative, marketing and branding, business planning, advertising and design. Our wide range of perspectives enables us to solve complex client challenges with creative and holistic solutions.</p>
<h3><strong>The Position</strong></h3>
<p>We are looking for a superstar -- a dynamic, strategic, creative and analytic thinker who will join our team as a Senior Consultant. This individual will be responsible for managing multilayered consulting engagements, cultivating team members, and for supporting and, as feasible, contributing to new business development. We need someone with a proven track record of client work and project management, including strong client relationship/account management skills, who also has the ability to work across disciplines, the flexibility to develop new solutions and the creativity to develop fresh approaches to solving problems.</p>
<h4>Primary Duties and Responsibilities</h4>
<ul>
<li>Lead client projects that include multiple perspectives and approaches, (e.g., qualitative/quantitative approaches, secondary research and scanning, futures and foresight, branding, marketing, and syndicated data).</li>
<li>Provide great client management and client experience at each phase of the project, from kickoff to final deliverables and beyond.</li>
<li>Help develop new approaches and methods based on client needs</li>
<li>Support business development activities, including scoping projects and writing proposals.</li>
<li>To contribute to the management, coaching and training of junior team members</li>
</ul>
<h4>Knowledge, Skills and Abilities</h4>
<ul>
<li>Creative strategic thinker with a proven track record (c 6 years or more) in strategic consulting, agency brand/strategic planning, futures and foresight, consumer insights, or brand innovation Immersed in consumer trends and able to grasp and confidently work with qualitative and quantitative research</li>
<li>Able to focus on strategic recommendations for clients that will make a difference to clients’ business</li>
<li>Able to demonstrate thinking about brands and clients’ businesses, having had exposure to a wide variety of categories</li>
<li>Solid experience working on complex projects and mixed methodologies</li>
<li>Excellent writing abilities</li>
<li>Strong presentation/client facing skills</li>
<li>Excellent project management skills/attention to detail</li>
<li>Largely self-sufficient in terms of core computer skills (Word, PPT, Excel)</li>
<li>Expertise in one or more of the following: futures and foresight, qualitative research, quantitative or syndicated research, innovation, branding and marketing.</li>
<li>Languages an asset but not essential</li>
</ul>
<h4><b>Desired/Required Personality/Behavioral Traits</b></h4>
<ul>
<li>On brand with our values of intelligence, rigor, curiosity, imagination and business impact</li>
<li>Energetic, enthusiastic and self-starting</li>
<li>Relishes a challenge and applies resourcefulness and invention to a problem</li>
<li>A strong, engaging and persuasive communicator to people at a range of levels and experience</li>
<li>Collaborative and collegiate in style, respectful of others, good listener</li>
<li>A strong appreciation of the value of insight and foresight</li>
<li>General interest and curiosity about the world, consumers, cultures, trends</li>
</ul>
<h3><strong>Applications</strong></h3>
<p>The Futures Company always wants to hear from the best and brightest. So, if you’re looking for an intellectually stimulating, hands-on opportunity to further develop your career, please respond with a covering note and your CV. This is a full time position with benefits. The Futures Company is a Kantar Company within WPP, with strong employee development, training and benefits.</p>
<p>Your key contact for progressing this appointment is Joshua Gitlitz, Kantar Recruiting, +1 212 896 8185, <a href="mailto:joshua.gitlitz@kantar.com">joshua.gitlitz@kantar.com</a> . Proof of eligibility to work in the US will be required.<br />
W: <a href="http://www.thefuturescompany.com/">http://www.thefuturescompany.com/</a></p>
<p><em>We are an equal opportunity employer, and invite job applications from all qualified and eligible individuals irrespective of race, age, gender, religion, marital status, disability or sexual orientation.</em></p>
<p>The post <a href="http://thefuturescompany.com/careers/senior-consultant-ny/">Senior Consultant</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>Consulting Intern</title>
		<link>http://thefuturescompany.com/careers/consulting-intern/</link>
		<comments>http://thefuturescompany.com/careers/consulting-intern/#comments</comments>
		<pubDate>Wed, 08 May 2013 21:59:17 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10484</guid>
		<description><![CDATA[<p>North America Consulting Office Location: New York, NY Company Overview The Futures Company is a leading global consumer insight and innovation consultancy that applies our unparalleled expertise in trends and futures to unlock new sources of growth for our clients. We provide strategic consulting and subscription-based insight services for many of the world’s best known [...]</p><p>The post <a href="http://thefuturescompany.com/careers/consulting-intern/">Consulting Intern</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><strong>North America Consulting</strong></h3>
<h3><strong>Office Location: New York, NY</strong></h3>
<h3><strong>Company Overview</strong></h3>
<p>The Futures Company is a leading global consumer insight and innovation consultancy that applies our unparalleled expertise in trends and futures to unlock new sources of growth for our clients. We provide strategic consulting and subscription-based insight services for many of the world’s best known companies and brands, such as Unilever, Coca Cola, HP and Visa. Our value lies not just in our knowledge of consumer needs and what will drive change in the future, but also in our ability to apply this understanding to our clients’ business problems, helping them to better leverage opportunities and reduce risk. The result of our work often leads to new and unexpected avenues of growth for our clients, including building innovation pipelines, identifying new target audiences, better understanding their own and adjacent or even non-adjacent categories and macro situations, like sustainability and health and wellness.</p>
<p>We are a strong team of consultants with backgrounds from an array of complementary disciplines including futures and foresight, strategic qualitative, analytics and quantitative, marketing and branding, business planning, advertising and design. Our wide range of perspectives enables us to solve complex client challenges with creative and holistic solutions.</p>
<h3><strong>The Position</strong></h3>
<p>We are looking for a superstar -- a dynamic, strategic, creative and analytic thinker who will join our team as an intern. They will get hands-on experience contributing to report development and strategic recommendations for a range of clients.</p>
<p>Ideal candidates are insightful, strategic thinkers, highly attuned to the world – and the people – around them. They have a strong academic background, a willingness to take on responsibility, and a keen interest in marketing, general business, and current affairs.</p>
<h4>Primary Duties and Responsibilities</h4>
<ul>
<li>Desk research for various client projects to help answer project questions such as ‘what is the future of the workplace?’</li>
<li>Assistance with various administrative tasks such as preparation for client workshops and documenting consumer research materials like scrapbooks and photos</li>
</ul>
<h4>Knowledge, Skills and Abilities</h4>
<ul>
<li>Effective and efficient time management skills</li>
<li>Ability to think creatively, strategically and analytically</li>
<li>Experience working with and analyzing quantitative and qualitative research and presenting the results in compelling ways is a plus, although not mandatory</li>
<li>Excellent written and verbal communication abilities</li>
<li>Excellent attention to detail</li>
<li>Largely self-sufficient in terms of core computer skills (Word, PPT, Excel)</li>
<li>Languages an asset but not essential</li>
</ul>
<h3><strong>Applications</strong></h3>
<p>The Futures Company always wants to hear from the best and brightest. So, if you’re looking for an intellectually stimulating, hands-on opportunity to develop your career, <b>please submit your cover letter and resume</b>.  Please include your dates of availability in your cover letter. Proof of eligibility to work in the USA will be required.</p>
<p>The Summer Internship is set to start in mid-June and can last up to six months, depending on availability.</p>
<p><b>The Futures Company Contacts:</b></p>
<div>Anna White<br />
Consultant</div>
<div><a href="mailto:Anna.white@thefuturescompany.com" target="_blank">Anna.white@thefuturescompany.<wbr />com</a></div>
<p>Zuleika Milan<br />
Consultant<br />
<a href="mailto:Zuleika.milan@thefuturescompany.com">Zuleika.milan@thefuturescompany.com</a></p>
<p><b>Details:</b></p>
<ul>
<li>Select candidates will be interviewed over the phone or in person</li>
<li>Only full-time opportunities available (40 hours a week)</li>
<li>Minimum commitment is 10 weeks</li>
<li>Internship will be paid</li>
</ul>
<p><em>We are an equal opportunity employer, and invite job applications from all qualified and eligible individuals irrespective of race, age, gender, religion, marital status, disability or sexual orientation.</em></p>
<p>The post <a href="http://thefuturescompany.com/careers/consulting-intern/">Consulting Intern</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>Silvia Rigoni</title>
		<link>http://thefuturescompany.com/team/silvia-rigoni/</link>
		<comments>http://thefuturescompany.com/team/silvia-rigoni/#comments</comments>
		<pubDate>Wed, 08 May 2013 15:00:56 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Team]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10053</guid>
		<description><![CDATA[<p>Consultant What do you do? I work as a consultant for the innovation and strategy team. To achieve meaningful outputs I do a lot of listening, studying and absorbing. Then by sharing ideas with a team of colleagues we shape our proposals to help businesses identifying growth opportunities. How did you get here? It took [...]</p><p>The post <a href="http://thefuturescompany.com/team/silvia-rigoni/">Silvia Rigoni</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<h2>Consultant</h2>
<p><img class="aligncenter size-full wp-image-388" title="Silvia Rigoni" alt="Silvia Rigoni" src="http://thefuturescompany.com/wp-content/uploads/2013/05/Silvia-Rigoni_700x374.jpg" width="704" height="376" /></p>
<div class="one-half first">
<h3>What do you do?</h3>
<p>I work as a consultant for the innovation and strategy team. To achieve meaningful outputs I do a lot of listening, studying and absorbing. Then by sharing ideas with a team of colleagues we shape our proposals to help businesses identifying growth opportunities.</p>
<h3>How did you get here?</h3>
<p>It took me a while. I worked as product designer, food designer, project manager and then I ended up doing a Masters in Innovation Management: at that stage I finally gave a name to my passion of combining creativity with strategy.</p>
</div>
<div class="one-half">
<h3>Why do you do it?</h3>
<p>I am endlessly curious and this job offers infinite new research fields.</p>
<h3>What have you learned during your career?</h3>
<p>Everything you have done is useful. Sooner or later even your weirdest passion will come at hand.</p>
<h3>I strongly believe...</h3>
<p>…that there's nothing like mum's food.</p>
<h3>I wish...</h3>
<p>…I could speak all the languages of the world.</p>
</div>
<p>The post <a href="http://thefuturescompany.com/team/silvia-rigoni/">Silvia Rigoni</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>NBA Center Jason Collins comes out as gay</title>
		<link>http://thefuturescompany.com/mcmrt/nba-center-jason-collins-comes-out-as-gay/</link>
		<comments>http://thefuturescompany.com/mcmrt/nba-center-jason-collins-comes-out-as-gay/#comments</comments>
		<pubDate>Mon, 06 May 2013 12:37:55 +0000</pubDate>
		<dc:creator>Jeff Yang</dc:creator>
				<category><![CDATA[MCMRT]]></category>
		<category><![CDATA[African American]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[gay]]></category>
		<category><![CDATA[Jason Collins]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[polls]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://thefuturescompany.com/?p=10454</guid>
		<description><![CDATA[<p>You must access the Multicultural MONITOR Real-Time Blog from the TFC Client Gateway — please log in to tfc.thefuturescompany.com, then go to the Multicultural MONITOR library and click on the MCM Real-Time library item. If you’re not a client, visit our public Multicultural Insights Page instead. We apologize for the inconvenience!</p><p>The post <a href="http://thefuturescompany.com/mcmrt/nba-center-jason-collins-comes-out-as-gay/">NBA Center Jason Collins comes out as gay</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<div class='protectedContent'>You must access the Multicultural MONITOR Real-Time Blog from the TFC Client Gateway — please <a href='tfc.thefuturescompany.com'>log in to tfc.thefuturescompany.com</a>, then go to the Multicultural MONITOR library and click on the MCM Real-Time library item. If you’re not a client, visit our public <a href='http://thefuturescompany.com/multicultural/'>Multicultural Insights Page</a> instead. We apologize for the inconvenience!</div>
<p>The post <a href="http://thefuturescompany.com/mcmrt/nba-center-jason-collins-comes-out-as-gay/">NBA Center Jason Collins comes out as gay</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>Generations Forum</title>
		<link>http://thefuturescompany.com/events/generations-forum/</link>
		<comments>http://thefuturescompany.com/events/generations-forum/#comments</comments>
		<pubDate>Fri, 03 May 2013 20:23:00 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[<p>Featured speaker: J Walker Smith</p><p>The post <a href="http://thefuturescompany.com/events/generations-forum/">Generations Forum</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://thefuturescompany.com/events/generations-forum/attachment/atlantic/" rel="attachment wp-att-10443"><img class="alignnone size-full wp-image-10443" alt="Atlantic" src="http://thefuturescompany.com/wp-content/uploads/2013/05/Atlantic.jpg" width="997" height="229" /></a></p>
<p>Date: 22, May 2013</p>
<p>Time: 12:30 pm - 4:30 pm</p>
<p>Location: Washington DC</p>
<p>Featured speaker:  J. Walker Smith</p>
<p><em><strong>Generations Forum<br />
</strong></em></p>
<p dir="ltr"><em>The Atlantic</em>’s inaugural <strong>Generations Forum</strong> will convene leading scholars, demographers, health professionals, and urban planners for a half-day event focused on the top political, social, and economic issues and opportunities facing America as an unprecedented demographic shift takes hold.</p>
<p dir="ltr">In the coming years, 77 million aging baby boomers will create a need for new infrastructure and services in communities across the nation, particularly in the housing and transportation sectors. As lifespan continues to increase, we must look for both common sense and innovative solutions in healthcare given the demands of an aging population. Meanwhile, increased longevity will leave many Americans concerned about a secure financial plan for the future.</p>
<p dir="ltr">Conversations will look at how breakthrough technology, urban transit trends, social mores, and new approaches to land development and architecture are creating more livable communities, and experts will assess the changing labor force for families that may lack the financial security of the previous generation.</p>
<p dir="ltr">In a series of panel discussions and keynote interviews,<em> The Atlantic</em>’s Generations Forum will analyze how individuals, communities, and policymakers can seize opportunities to adapt to this new societal structure and embrace the demographic realities of America’s future.</p>
<p><a title="Generations Forum" href="http://events.theatlantic.com/generations-forum/2013/">Click here</a> for more details.</p>
<p>The post <a href="http://thefuturescompany.com/events/generations-forum/">Generations Forum</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>Imke Schuller</title>
		<link>http://thefuturescompany.com/team/imke-schuller/</link>
		<comments>http://thefuturescompany.com/team/imke-schuller/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 10:20:41 +0000</pubDate>
		<dc:creator>Emily Parenti</dc:creator>
				<category><![CDATA[Team]]></category>
		<category><![CDATA[UK]]></category>

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		<description><![CDATA[<p>Associate Director What do you do? I specialise in consumer insights and the front end of innovation. My work has always been driven by the question why people behave in the way they do and how we can positively influence their behaviour. Insights are a really powerful way for brands to communicate with consumers in [...]</p><p>The post <a href="http://thefuturescompany.com/team/imke-schuller/">Imke Schuller</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<h2>Associate Director</h2>
<p><img class="aligncenter size-full wp-image-388" title="Imke Schuller" alt="Imke Schuller" src="http://thefuturescompany.com/wp-content/uploads/2013/05/Imke-Schuller-720x374-black.jpg" width="704" height="376" /></p>
<div class="one-half first">
<h3>What do you do?</h3>
<p>I specialise in consumer insights and the front end of innovation. My work has always been driven by the question why people behave in the way they do and how we can positively influence their behaviour. Insights are a really powerful way for brands to communicate with consumers in a new and engaging way, and I’m obsessed with wanting to write the next big insight! I believe in multidisciplinary innovation and am a qualified innovation coach for the Systematic Inventive Thinking method (SIT), what I call “the McGyver approach to innovation”.</p>
<h3>How did you get here?</h3>
<p>I started off in advertising research with Ipsos in Paris, which was the most glamorous start to market research one can imagine. Then I moved to London and, after a short stint with Ipsos Mori, I went on to work for Brainjuicer, where I gained a diverse expertise, from quant to qual research to workshop design and innovation processes.</p>
</div>
<div class="one-half">
<h3>Why do you do it?</h3>
<p>I love the detective-like work that insights writing is: unearthing unknown or unmet consumer needs and then phrasing them in an exciting and resonant way. I also really enjoy discovering innovation spaces and ideas that result in real business advantage for our clients.</p>
<h3>What have you learned during your career?</h3>
<p>It’s all about the people you know and the relationships you nurture.</p>
<h3>What do you do away from work?</h3>
<p>I try to get my heartrate up: I run half marathons, have recently traded up to duathlons (which I completed on my foldable bike) and aim to run a marathon sometime soon. I also love motorbikes. And my latest hobbyhorse is Behavioural Economics, which has really helped me understand that people are a lot less rational than they think they are.</p>
<h3>I wish...</h3>
<p>...that teleportation existed – then I would spend every weekend in the South of France.</p>
</div>
<p>The post <a href="http://thefuturescompany.com/team/imke-schuller/">Imke Schuller</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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		<title>MCM Recommended: Hot links for the week of April 28</title>
		<link>http://thefuturescompany.com/mcmrt/mcm-recommended-hot-links-for-the-week-of-april-28/</link>
		<comments>http://thefuturescompany.com/mcmrt/mcm-recommended-hot-links-for-the-week-of-april-28/#comments</comments>
		<pubDate>Sun, 28 Apr 2013 12:09:01 +0000</pubDate>
		<dc:creator>Jeff Yang</dc:creator>
				<category><![CDATA[MCMRT]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[African American]]></category>
		<category><![CDATA[Asian American]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[suburbs]]></category>
		<category><![CDATA[white]]></category>

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		<description><![CDATA[<p>You must access the Multicultural MONITOR Real-Time Blog from the TFC Client Gateway — please log in to tfc.thefuturescompany.com, then go to the Multicultural MONITOR library and click on the MCM Real-Time library item. If you’re not a client, visit our public Multicultural Insights Page instead. We apologize for the inconvenience!</p><p>The post <a href="http://thefuturescompany.com/mcmrt/mcm-recommended-hot-links-for-the-week-of-april-28/">MCM Recommended: Hot links for the week of April 28</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></description>
				<content:encoded><![CDATA[<div class='protectedContent'>You must access the Multicultural MONITOR Real-Time Blog from the TFC Client Gateway — please <a href='tfc.thefuturescompany.com'>log in to tfc.thefuturescompany.com</a>, then go to the Multicultural MONITOR library and click on the MCM Real-Time library item. If you’re not a client, visit our public <a href='http://thefuturescompany.com/multicultural/'>Multicultural Insights Page</a> instead. We apologize for the inconvenience!</div>
<p>The post <a href="http://thefuturescompany.com/mcmrt/mcm-recommended-hot-links-for-the-week-of-april-28/">MCM Recommended: Hot links for the week of April 28</a> appeared first on <a href="http://thefuturescompany.com">The Futures Company</a>.</p>]]></content:encoded>
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