Shock has arrived on the back of the UK’s historic vote to leave the European Union and Prime Minister David Cameron’s decision to resign.  This shock has resulted in a “Black Friday” effect in financial markets with the price of British Pound Sterling plummeting and stock markets searching for direction.

Kantar Retail’s analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis.

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