Emerging Markets | Free Thinking | Futures & Foresight | Published Client Reports | Reports | Sports & Leisure

Golf’s 2020 Vision


The trends which will shape the future of golf are the same trends that are shaping the future of the planet: the shift towards Asia, the increasing feminization of the public world, urbanization, the spread of digital technology, and resource and sustainability pressures. What is striking is the way in which golf—one of the world's oldest sports—is adapting to these new challenges.


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Reports | Future Perspectives

The 21st Century Business

In this Future Perspective, we first outline eight macroforces that are reshaping the 21st century corporation. We then...
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Reports | Published Client Reports

A New Sustainability Springboard for Retailers in...

Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this report calls for the...
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