Free Thinking | Future Perspectives | Futures & Foresight | Reports

Women 2020


Women represent just under half the global population and are the fastest growing group of consumers worldwide. Yet analyses of their role in society are often one-dimensional and linear. Usually, the examination focuses on how social and economic conditions exert changes on women’s roles and identities.

This paper inverts that perspective by exploring how women act as catalysts for fundamental changes, which are shaping not just their own world, but everybody’s world. We show that understanding women is important, both because they are potential new sources of growth, and because the changes in how women think and act have repercussions for their wider society and, by implication, for popular and consumer culture.


Latest

VIEW ALL

Articles

Model Behaviour

The Futures Company’s 21st Century Business report analyses how macro trends are reshaping corporations and how they need...
READ MORE

Japan: Between an end and a beginning

The year 2015 finds Japan in a unique and critical juncture in its history. This year, the country lies precisely at the...
READ MORE

Reports | Published Client Reports

The High Value Manifesto

This report is intended to address the public policy issues involved in developing high value work. It looks at the actions...
READ MORE