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Generations: in this section we explore the evolving aspirations, attitudes and behavior of different generations.

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BoomerTN

Health & Wellness: Boomers and Aging

7 March 2014

The future for Boomers is a matter of both a presence and influence. Despite practical constraints, uncertain times and inevitable aging, Boomers intend to go the distance and they know that staying young is the key to maintaining relevance and regard.

The changing face of American youth

TRUKidsTN

The changing face of American youth

From The Futures Blog

18 October 2013

In the Chicago office, we’ve been putting the final touches to our annual TRU Youth Monitor, about the attitudes of American teens and twenties.

The evolution of the “selfie”: narcissism, documentary, or both?

Selfie

Trend & Tonic

Our trends & culture blog

22 August 2013

Whether you are pro or anti selfie (a picture taken of and by one individual), you must admit it is a cultural firestorm that has burned through the internet.

When health insurance looks like car insurance

Ski

Trend & Tonic

Our trends & culture blog

22 August 2013

Soon, all American will be required to purchase health insurance or be forced to pay a fine. With millions of new customers flooding the health insurance marketplace, providers will need to find a way to differentiate themselves from their competitors.

Wait, I thought Google was THE Millennial company

Milennials

Trend & Tonic

Our trends & culture blog

16 July 2013

Everybody loves Google—who wouldn’t? With its idyllic campus and veritable bevy of amenities, many office workers would love to work (or live) there.

Meet the EN.gens

Engentn

Meet the EN.gens

The Next Generation

8 July 2013

Our research pinpoints 1997 as the year Millennials gave way to a smaller, thoughtful –and perhaps a touch wary– cohort…the EN.gens

Number of “Zero TVers” doubles in last six years

ZeroTVTN copy

U.S. Yankelovich MONITOR

Excerpt from the Futures5 newsletter

14 May 2013

The small but portentous trend of American households forgoing traditional television is growing