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Generations: in this section we explore the evolving aspirations, attitudes and behavior of different generations.

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Doctors prescribe the great outdoors to combat childhood obesity

boyoncouch

Doctors prescribe the great outdoors to combat childhood obesity

From Trend & Tonic

11 August 2014

It’s no surprise that childhood obesity is a major national concern in the U.S., with about one third of minors overweight. A vast number of campaigns to reverse this have arisen in the last decade, such as Michelle Obama’s Let’s Move campaign and the NFL’s Play60 campaign.

Awkward

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Awkward

From Trend & Tonic

11 August 2014

“Awkward” is a funny thing. While it can be painful to watch, sometimes it has a way of reconnecting us with the real world—not just one of clichés, stereotypes, and formalities.

Six Faces of the Global Consumer

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Six Faces of the Global Consumer

29 May 2014

​Will Galgey, CEO of the Futures Company presents the Six Faces of the Global Consumer and explores key dynamics that will shape the global consumer marketplace over the next 10 years.

Introducing TRU Talk

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TRU Youth MONITOR- TRU TALK

8 May 2014

Download a sample of TRU Talk, our new quarterly companion to the TRU Youth MONITOR.

Boomers and Aging

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Health & Wellness

7 March 2014

The future for Boomers is a matter of both a presence and influence. Despite practical constraints, uncertain times and inevitable aging, Boomers intend to go the distance and they know that staying young is the key to maintaining relevance and regard.

The changing face of American youth

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The changing face of American youth

From The Futures Blog

18 October 2013

In the Chicago office, we’ve been putting the final touches to our annual TRU Youth Monitor, about the attitudes of American teens and twenties.

The evolution of the “selfie”: narcissism, documentary, or both?

Selfie

Trend & Tonic

Our trends & culture blog

22 August 2013

Whether you are pro or anti selfie (a picture taken of and by one individual), you must admit it is a cultural firestorm that has burned through the internet.