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Generations: in this section we explore the evolving aspirations, attitudes and behavior of different generations.

The Millennials have left the building

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Firing the Fashion Police

15 July 2015

  Excerpt from TRU Youth MONITOR TRU View June 14, 2015 “Pride” ©2009 Michael Ruiz. Licensed under CC BY 2.0 At the TRU Youth MONITOR, clients often ask if we have a POV on a particular topic. And while the purpose of our reports and TRU Views is to share data, insights and implications, they […]

Centennials & Millennials

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TRU Youth MONITOR Infographic

Infographic

12 May 2015

What you need to know about shopping spending and interactions with brands.

Millennial Brand Connection Research Findings

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The Millennial Brand Connection

5 May 2015

This presentation provides a general overview of the Millennial generation, their core values, TRU Youth MONITOR themes and marketing implications, and finally, as well as rules for brand relationships.

Meet the Centennials

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Meet the Centennials

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5 March 2015

Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result, Centennials are growing up more savvy, in graver times when everybody doesn’t win and when choices are limited and success is harder to come by.

Doctors prescribe the great outdoors to combat childhood obesity

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Doctors prescribe the great outdoors to combat childhood obesity

From Trend & Tonic

11 August 2014

It’s no surprise that childhood obesity is a major national concern in the U.S., with about one third of minors overweight. A vast number of campaigns to reverse this have arisen in the last decade, such as Michelle Obama’s Let’s Move campaign and the NFL’s Play60 campaign.

Awkward

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Awkward

From Trend & Tonic

11 August 2014

“Awkward” is a funny thing. While it can be painful to watch, sometimes it has a way of reconnecting us with the real world—not just one of clichés, stereotypes, and formalities.

Six Faces of the Global Consumer

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Six Faces of the Global Consumer

29 May 2014

​Will Galgey, CEO of the Futures Company presents the Six Faces of the Global Consumer and explores key dynamics that will shape the global consumer marketplace over the next 10 years.