Health & Wellness: in this section we explore some of the key trends and dynamics shaping the health and wellness landscape.

Doctors prescribe the great outdoors to combat childhood obesity


Doctors prescribe the great outdoors to combat childhood obesity

From Trend & Tonic

11 August 2014

It’s no surprise that childhood obesity is a major national concern in the U.S., with about one third of minors overweight. A vast number of campaigns to reverse this have arisen in the last decade, such as Michelle Obama’s Let’s Move campaign and the NFL’s Play60 campaign.

Fighting cancer one tattoo at a time


Trend & Tonic

10 June 2014

Rates of skin cancer in Brazil are extremely high, especially among young adults. The sunscreen brand Sol de Janeiro saw an opportunity and decided to team up with those who work on young people’s skins everyday: tattoo artists.


Trend & Tonic

9 May 2014

Rapha have nailed what few other brands achieve—honest celebration of women and their unique needs and desires with bike apparel that sleekly skims and hugs the female form.

Boomers and Aging


Health & Wellness

7 March 2014

The future for Boomers is a matter of both a presence and influence. Despite practical constraints, uncertain times and inevitable aging, Boomers intend to go the distance and they know that staying young is the key to maintaining relevance and regard.


The Consumer Health Mindset

26 February 2014

This study explores perspectives, attitudes and behaviors that employees and dependents hold toward health and health care as they interact with their employer-sponsored health plans and wellness programs.

Health & Wellness: A Multicultural Perspective


Health & Wellness: A Multicultural Perspective

19 February 2014

The state of healthcare among ethnic consumers has unique cultural characteristics, including distinctive healthcare barriers and mindsets. That’s why a focus on cultural relevance is of enhanced importance when addressing them and their specific needs and challenges.

TENSION: Health penalties and pushback



U.S. Yankelovich MONITOR

4 November 2013

Pennsylvania State University recently found itself embroiled in controversy when its wellness program required employees to provide detailed health information or face a $100-per-month fine.