At 78 Million people Millennials are now the largest generation in the US marketplace. They bring with them a strongly held set of values and attitudes towards finance, formed through their unique experience with the Great Recession. Understanding the power of these attitudes and how they translate to behaviors in the marketplace is the key to converting Millennials to Credit Union Members.

Unfortunately, Millennials rank among the lowest participants in Credit Unions of any generation.

% of respondents that say their primary bank account is with a credit union

It’s for this reason that we have created a custom insights package specifically designed to help credit unions understand, leverage and, ultimately, profit from the Millennial generation.

The “Winning with Millennials,” infographic on the right, highlights how the Millennial generation is uniquely primed to become an engaged, profitable customer for years to come. But success with Millennials won’t happen without developing a deeper understanding of this generation’s personality, passions and priorities.

If you are interested in learning more about how our U.S. Yankelovich MONITOR Credit Union Solutions package can help Credit Unions succeed with Millennials, please contact Ruthie Horazeck.

Source: 2015 U.S. Yankelovich MONITOR