It’s time to face the facts—the Era of Millennial Youth Marketing is over. A new generation has arrived—one that will create new rules for the marketplace, and have influence beyond their size and years. We call them Centennials.
The TRU Youth MONITOR team has been studying Centennials for the past five years, and no one knows more about their attitudes, values and activities.
In this presentation we share the key information you need to know now, including how they differ from Millennials, and what to keep in mind as you plan to reach this generation, today and into the future.
“Millennials Have Left the Building” is part of the U.S. Yankelovich MONITOR subscription service and was presented to clients in November 2014 as a LIVE Spotlight.