Multicultural: in this section we explore the growing influence of multicultural consumers on the culture and marketplace of America.
Data Snapshot
"I am the type of person other people copy when it comes to things I buy, what I wear and my personal style"
Source: 2012 Multicultural MONITOR
Good business is doing good
Trend & Tonic
Our trends & culture blog
13 June 2013
Sometimes the right thing for a brand riles up the wrong people. That’s what happened with the Cheerios ad featuring a multi-racial family.
An open letter about Black History Month
An open letter about Black History Month
From The Futures Blog
14 March 2013
I grew up with subdued resentment and an unspoken vendetta fostered by media and marketing that was brought to center stage one month of each year, Black History Month.
Engaging Consumers in a Big Data Futures
Year-End LIVE
From Consumers at Arm's Length to Arm's Reach
17 December 2012
Did you miss the Year-End LIVE? Click here to view the replay.
Sexual harassment leads to “women-only” areas
Trend & Tonic
Our trends & culture blog
27 November 2012
“Women-only” public areas are becoming increasingly popular in response to sexual harassment complaints.
Five lessons for brands from Election Day 2012
MONITOR Flash
7 November 2012
Much debate will doubtlessly ensue in the coming weeks, months and years about the particulars of the victory, the policies that will be enacted and what it will all mean for the future of the nation and the world. But, for brands, it’s not too soon to reflect upon several key lessons to be learned from last night’s results.
The Conversation
Multicultural MONITOR: The Conversation
2 November 2012
The Conversation, one of the many new features of this year's Multicultural offer, is a series of regular roundtable webcasts that bring MONITOR consultants, Streetscapers and experts together.
MONITOR Connect opportunity
MONITOR Connect Opportunity
20 September 2012
MONITOR Connect allows you to add your own segmentation typing tool or proprietary questions into our questionnaires.