large-icon-multicultural

Multicultural: in this section we explore the growing influence of multicultural consumers on the culture and marketplace of America.  

Join the conversation

Multicultural Trends


The Futures Company wants you to join the conversation

MCMRoadmap_TN

Health & Wellness: A Multicultural Perspective

19 February 2014

The state of healthcare among ethnic consumers has unique cultural characteristics, including distinctive healthcare barriers and mindsets. That’s why a focus on cultural relevance is of enhanced importance when addressing them and their specific needs and challenges.

multicultural_google_doodle

Multicultural Google Doodle

24 January 2014

Zora Neale Hurston was a writer and anthropologist who died poor and before seeing much of her acclaim.

LatinoBachlor

The Latino Bachelor

6 January 2014

The newest season of the popular reality series “The Bachelor” returns with Juan Pablo Galavis, a favorite of last seasons “The Bachelorette”, as the coveted man of 27 ladies.

Beyoncé, Stans, and Technology

Beyonce

Beyoncé, Stans, Technology, and (the lack of) Marketing

Excerpt from the Multicultural MONITOR Real-Time Blog

19 December 2013

In case you missed it singer and songwriter Beyoncé sneakily dropped her 5th studio album at midnight on the east coast, temporarily crashing iTunes in the process.

Asian Americans are the most prolific spenders in US, survey shows

Asian_American_ConsumerTN

The Asian American Consumer

Excerpt from the Multicultural MONITOR Real-Time Blog

11 December 2013

A new Nielsen survey released last week shows that Asian American consumers are both earning and spending more than the average American household.

The Science of Dating

MCMDating

The Science of Dating

Excerpt from the Multicultural MONITOR Real-Time Blog

26 November 2013

Do ethnicity and race matter when it comes to online dating?

Multicultural Trends on LinkedIn

JoinMCM

MC Trends

Join the conversation

19 November 2013

This new forum is designed to be open to all individuals who are tracking the rise of the Next America, and want to discuss the shifts they're seeing with other like-minded professionals.