Multicultural: in this section we explore the growing influence of multicultural consumers on the culture and marketplace of America.  

I feel that I have to take whatever I can get in this world because no one is going to give me anything

% Agree

Source: 2013 U.S. Multicultural MONITOR
Find out more about the new Total Market U.S. Yankelovich MONITOR


U.S. Yankelovich MONITOR Cultural Orientation System

20 April 2015

The quintessential tool for engaging in polycultural America Polyculturalism: diversity has reached a point where it has become an inescapable part of the everyday fabric of life and of individuals’ identity. POLYCULTURAL AMERICA IS the context in which Hispanic consumers are living, working and consuming. It marks the Hispanic experience, which is about continuously balancing […]




From Trend & Tonic

11 August 2014

“Awkward” is a funny thing. While it can be painful to watch, sometimes it has a way of reconnecting us with the real world—not just one of clichés, stereotypes, and formalities.

The Roadmap the the new America


The new U.S. Yankelovich MONITOR

6 July 2014

The Futures Company is celebrating the nation's birthday and the dawn of a new America by evolving to meet the needs of our clients, today and tomorrow.

Health & Wellness: A Multicultural Perspective


Health & Wellness: A Multicultural Perspective

19 February 2014

The state of healthcare among ethnic consumers has unique cultural characteristics, including distinctive healthcare barriers and mindsets. That’s why a focus on cultural relevance is of enhanced importance when addressing them and their specific needs and challenges.

Multicultural Google Doodle


Multicultural Google Doodle

24 January 2014

Zora Neale Hurston was a writer and anthropologist who died poor and before seeing much of her acclaim.

The Latino Bachelor


The Latino Bachelor

6 January 2014

The newest season of the popular reality series “The Bachelor” returns with Juan Pablo Galavis, a favorite of last seasons “The Bachelorette”, as the coveted man of 27 ladies.

Beyoncé, Stans, and Technology


Beyoncé, Stans, Technology, and (the lack of) Marketing

Excerpt from the Multicultural MONITOR Real-Time Blog

19 December 2013

In case you missed it singer and songwriter Beyoncé sneakily dropped her 5th studio album at midnight on the east coast, temporarily crashing iTunes in the process.