The new U.S. Yankelovich Total Market MONITOR
is your roadmap to the new America
The 2043 “tipping point,” when the country becomes majority-minority, signals tremendous demographic change is on the horizon. But it also implies that there is time to prepare for this next chapter in American history. The reality, however, is a far more immediate one affecting how Americans today live, work, play and spend. It's a reality that calls for new ideas, new thinking, new approaches and ultimately, a new understanding of the American consumer and marketplace.
The Futures Company is celebrating the nation's birthday and the dawn of a new America by evolving to meet the needs of our clients, today and tomorrow. And the new U.S. Yankelovich MONITOR is your roadmap to the new America: a panoramic perspective that captures and translates the demographic and cultural sea changes that are redefining the consumers of today and the American marketplace of tomorrow.
This ground-breaking change is the result of an integration of our flagship legacy U.S. Yankelovich MONITOR subscription service, which has captured the hearts and minds of American consumers for more than 40 years, and the U.S. Multicultural MONITOR service, which traditionally has focused on the multicultural marketplace.