News and Events
In the past year consumers and companies have had to come to terms with the direction in which politics and society veered. It has been a tumultuous year of change, yet amidst all the turmoil some things remain the same. In this FutureView webinar, Kantar Futures Executive Chairman J. Walker Smith will take stock of the marketplace and the future of consumption one year on, and offer an insightful strategic perspective on the 5 biggest takeaways about what's different and what's not.
The Future of Consumption will not be a continuation of the past or a succession of rollercoaster trends rising and falling along the rails of a fixed footing. Fundamental change is at work. Far from worrisome, though, there will be more, not fewer opportunities for building breakout brands. The Future of Consumption series will explore what tomorrow means for value and competitive advantage.
The most tumultuous and acrimonious national election in modern history is over, and the people have spoken. But for strategy professionals and marketers, the questions about the future are just beginning to take shape. J. Walker Smith explores the questions critical to the future U.S. marketplace.
Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the whole business. The company also announces the launch of two new operating brands.
Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is “a world of zeroes,” the phrase used by Nigel Wilson, Global CEO of insurance giant Legal and General, to describe a world of zero inflation, zero GDP growth per capita, and zero productivity growth. In short, a global economy in which progress is zeroed out.
A new study titled “Understanding Today’s Shifting Consumer Landscape and Changing Country Music Audiences, Music Choices, and Behaviors" conducted by The Futures Company for the Country Music Association, finds the country music audience is seeing its fastest growth in non-white, Hispanic, and Millennial listeners.
The study explores the health attitudes, motivators, and preferences of consumers across the U.S.— particularly employees and their dependents as they interact with their employer-sponsored health plans, wellness programs, and the broader health landscape.
This presentation demonstrates how companies that are using an actionable attitudinal understanding of their customers – the “why behind the buy” – are driving enhanced response and results.
Written by J. Walker Smith
All in all, Super Bowl 50 was probably not the best year for creative, but one campaign stood out head and shoulders above the mass of mediocrity.
Today only 23% of Millennials use credit unions as their primary banking institution but to win the future, credit unions need to win with the Millennial generation. Download our complimentary infographic on Winning with Millennials and learn more about our U.S. Yankelovich MONITOR Credit Union Solution package.