Raise your hand if you’d like to capture greater share of the Medicare market

Boomers have a whole different perspective on getting older. And they’re approaching their health and signing up for Medicare in ways that are very different from prior generations. Boomers are…

  • Aging…but refusing to get old
  • Eager to use tools and systems to stay independent
  • Looking for more than basic care from the health system
  • Disrupting the Medicare marketplace by insisting on a different way of doing business…

Are you prepared for this future?

USE LIVING WELL SILVER’S TARGETED, TAILORED INSIGHTS TO IMPROVE YOUR MEDICARE MEMBER ENROLLMENT AND UTILIZATION

The LIVING Well segmentation—created by Kantar Futures—identifies six unique consumer segments who differ in their health challenges and health engagement, enabling insightful profiles and impactful and targeted communications and programs.

Profiled across the 65+ population, LIVING Well Silver segments demonstrate varied and compelling insights that can help you create differentiated marketing and engagement strategies among the senior market.

Scored on the U.S. adult population, we can help you find and connect with the most important LIVING Well Silver segments for you, enhancing your go-to-market strategy and improving your take rate and marketing ROI.

Learn more about the LIVING Well segmentation


COMPLIMENTARY PERSPECTIVE ON BOOMERS

MONITOR Minute logo

Understanding the difference between today’s Boomers and Matures can have a profound impact on your success in making the right connections with your Medicare offer. Accept our complimentary MONITOR Minute, Old Habits Die Hard: Baby Boomers and the Future of Health.

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FREE TO YOU FOR A LIMITED TIME…

Living Well Silver site tracker

We’re offering a 30 day trial on LIVING Well Site Tracker where we’ll track your website visitors and provide a custom report on which segments are visiting your site, their demographics and our recommendations for next steps. Sign up below to get your website linked up to LIVING Well Site Tracker and to download a sample LIVING Well Site Tracker report.

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