DOES YOUR BRAND CONNECT WITH TODAY’S MEN?
The meaning of masculinity continues to evolve with each passing generation. Men today are re-assessing their personal priorities and rethinking how they measure success. They’re doing more shopping for their households, sharing care-giving responsibilities and growing more comfortable attending to their own emotional and physical needs. More and more, men are putting their own stamp on everyday behaviors.
As men redefine their sense of self, they are increasingly disconnected from and misunderstood by brands that hold them to traditional stereotypes. To be successful in marketing to men today, brand marketers need to know how to effectively and authentically portray contemporary masculinity.