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LIVING Well Silver 65+ Segmentation

The LIVING Well segmentation—created by Kantar Futures—identifies six unique consumer segments who differ in their health challenges and health engagement, enabling insightful profiles and impactful and targeted communications and programs.

Cultural Orientation System2

Cultural Orientation System

The quintessential tool for engaging in polycultural America Polyculturalism: diversity has reached a point where it has become an inescapable part of the everyday fabric of life and of individuals’… Read More »