As Kantar Futures’ Cultural Strategist, David is responsible for helping brands drive growth in today’s fragmented and rapidly evolving marketplace by leveraging technology and an in-depth understanding of the ‘human’ side of consumers.
Great deal of David’s expertise focuses on America’s ethnically diverse audiences and the rise of new urban middle classes in global emerging markets. He speaks frequently about the business implications of social and cultural trends at conferences and industry events, and has been featured in a number of publications including The Economist, Forbes, CMO Council, WARC, Journal of Advertising Research, Journal of Brand Strategy, MediaPost & AdAge.
He is a past recipient of the ARF’s Great Mind Award for his contribution to the marketing research industry, and WPP’s Atticus Award for global achievement in Consumer Insights. A former Navy Officer, David holds an MBA from Esan University in Peru and is author of the books “Ciudad de los Reyes, de los Chavez, los Quispe” (Epensa, 2004) and “Marketing to the New Majority: Strategies for a diverse world” (Palgrave Macmillan, 2011).
Prior to joining Kantar Futures, David led the Cultural Strategy business at Kantar’s Millward Brown and TNS. He currently resides in the Chicago suburbs with his wife Adriana, and two children, Lorenzo and Renata.
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