As Vice President of TRU Youth MONITOR subscription services, Erik’s chief role is to build marketing and product strategies that bring Kantar Futures’ unparalleled expertise among teens and young adults to companies and brands in order that they might better understand and connect with young consumers. Erik has oversight for the TRU Youth MONITOR Study—the key tracking and segmentation study relied on by more than 100 of the world’s leading youth-oriented brands—and the TRU Youth MONITOR Presentation, a thought-leadership showpiece that brings Millennials to life and enables deeper understanding of this segment. He has presented to clients such as: NFL, NASCAR, ABC Family, Unilever, Samsung, Frito-Lay, Finish Line, Electronic Arts, Nintendo, Puma, The National Campaign to Prevent Teen & Unplanned Pregnancy, and The Partnership at DrugFree.org.
Over a 20-year marketing career Erik has proven his acumen in a diverse set of industries including consumer packaged goods, technology and education. Erik worked in sales with Pepsi in the U.S. and Spain. After receiving his MBA, Erik started his marketing career as a brand manager with Gatorade where he was instrumental in bringing forth new product concepts and successfully launching them into the marketplace. He is most proud of launching the 20-oz. wide-mouth 8-pack offering, Gatorade Fierce and All-Stars. Moving to Microsoft within the MSN division, he led the development and execution of marketing strategy, programs and events for 3,500 worldwide customers.
Erik is a sought-after speaker in the marketing and technology industries. He has spoken to audiences at the American Marketing Association, The College Board National & Regional Forums and the iMedia Agency and Brand Summits. Erik has also taught Consumer Marketing at Indiana University’s Kelley School of Business MBA Program.
Erik received his B.A. in Communication from Michigan State University and earned his MBA in Marketing from Indiana University’s Kelley School of Business.
Phone +1 (312) 951-4834
Location Chicago, IL