Kate Turkcan joined Kantar Futures in late 2013. As the VP, Head of Youth Insights, Kate leverages her expertise on teens and Centennials to help clients understand and plan for the next generation of consumers. She frequently speaks at conferences and in client workshops. Before joining Kantar Futures, Kate spent 7 years at Starcom Worldwide honing her youth expertise developing communication and media strategies for P&G and Macy’s, while also working with clients such as PetSmart, Exelon and ComEd. Kate has a BA in International Studies from Miami University, with minors in Marketing and French.