Pete Rose

Peter Rose

Executive Vice President

As Executive Vice President at Kantar Futures, Peter Rose is in charge of Kantar Futures’ subscription-based consulting business. He consults with clients in a wide variety of industries on the implications of the U.S. Yankelovich MONITOR®, the foremost study of U.S. consumer lifestyles and attitudes. Pete’s leadership of the Advisory Services consulting team also includes the management of client relationships on Global MONITOR, Multicultural MONITOR, Health & Wellness MONITOR, and the TRU Youth MONITOR.

Originally with the firm (née Yankelovich) from 1989 to 1994, Pete returned to the business in the fall of 2003. He personally manages client relationships in food and beverage, grocery and other retail, consumer packaged goods, financial services, and travel and leisure.  He is a frequent speaker on the topic of American generations and has been quoted in publications ranging from the Wall Street Journal to the Los Angeles Times to Parents Magazine.

Pete’s consulting career includes seven years at Towers Perrin, a leading HR consulting firm. He specialized in customer and employee research and organization effectiveness, identifying the linkages between employee engagement and business results. He also has extensive experience in project management and client facilitation.

Pete earned a B.A. in history from Yale University and an M.B.A. from the Anderson School at UCLA. He lives in Los Angeles with his wife Debbie and their three children.


Phone +1 (818) 761-1651

Email peter.rose@kantarfutures.com

Location Los Angeles, CA