Senior Vice President
Sarah Catlett is a Senior Vice President in the Advisory Services Consulting group at Kantar Futures, an award-winning, global strategic insight and innovation consultancy. Sarah works closely with clients to provide a comprehensive understanding of the shifting consumer attitudes, lifestyle values, and brand behaviors shaping the marketplace today and tomorrow. She has consulted with clients in automotive, housing and home improvement, travel and tourism, retail, technology, media and entertainment, food and beverage, telecommunications, apparel, financial services, and health care. Sarah has led Kantar Futures’ U.S. sustainability research since 2007, and she is an expert on generational insights, particularly related to Millennials.
Prior to joining Kantar Futures 12 years ago, Sarah was a music research analyst and project manager at Coleman Insights, a media consultancy based in North Carolina’s Research Triangle. During her time at Coleman, she managed perceptual and music-testing research studies to provide clients in the United States and Europe with strategic insights into music trends and branding opportunities.
Sarah holds a B.B.A. in Marketing with a concentration in Consumer Behavior from the Ohio University Honors Tutorial College. She recently returned to Raleigh, North Carolina from Arizona, where she spent several years building a custom log home in the high country.
Phone +1 (919) 932 8642
Location Chapel Hill, NC