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Kantar, Strategy

FragmentNation

The marketplace is splintering—not with a whimper but with a bang. The diversity of tastes, values, ideologies and lifestyles has exploded. Niches are the new scale. Differentiation and innovation are… Read More »

Strategy

Shaping the Future of Travel – The Polarization of Asian Travelers

Shaping the Future of Travel goes beyond standard segmentations to explore polarization in behavior and motivation.

Demographic Trends

Centennials – Unlocking Global Youth Insights

The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.

Strategy

The Fear of No Change: Connecting with Consumers in the Encroaching Era of Stagnation

In this biannual FutureView LIVE Webinar, Executive Chairman J. Walker Smith spotlights what's really going on in the marketplace and the critical new imperatives that the fear of no change brings to brands and business planning.

Branding and Marketing, Kantar, Strategy

First Reaction: Brexit’s Impact on the British FMCG Retail Landscape

Kantar Retail’s analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis.

Branding and Marketing, Kantar, Strategy

Kantar Retail: Breakthrough Insights First Half 2016

Kantar Retail's latest edition of Breakthrough Insights covers the best analysis from the first half of 2016.

Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Branding and Marketing, Demographic Trends

Millennials: Setting the Pace

Millennials: Setting the Pace was presented by Henry Tucker, Managing Director, EMEA at a 2016 Kantar Worldpanel event.  

Co-branded, Strategy

The Consumer Health Mindset Report 2016

Presented by Aon Hewitt, National Business Group on Health and Kantar Futures New Perspectives. New Experiences. With all the complexities of the U.S. health care system, people consuming health care services… Read More »

Malaysia

Emerging Markets

Creating the future of Malaysia

Malaysia faces a host of short- and long-term challenges that threaten its continued prosperity, as well as its ambition to become a high-income nation by 2020. Its economy continues to be disproportionately driven by commodity exports, specifically petroleum and palm oil. Prices for these commodities have been increasingly volatile, subjecting Malaysia’s economy to increasing uncertainty that’s harmful to the general business and investment environment.

Infographic Default

Strategy

Future of Travel Infographic

In celebration of their 100th anniversary, American Express Travel explores the future of travel with Kantar Futures.

FutureView 2016

Strategy

J. Walker Smith’s FutureView: Longing For Belonging

  In the year just past, America’s fault lines of race, class, ideology and villainy rumbled menacingly. Combined with last year’s bitter winter and balmy December, weak stocks and wobbly… Read More »

Demographic Trends

Baby Boomers

Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar Futures’ generational experts, J. Walker Smith and Ann Clurman.

Programmatic Consumption

Macroforces (Technology/Economy)

Programmatic Consumption: The Consumer Face of the Digital Tomorrow

Presented by J. Walker Smith GroupM Next conference, New York City, October 27, 2015 Far more important than the ways in which digital has changed how marketers connect with consumers… Read More »