Our Thinking

Original thinking on important issues & their implications for business

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Branding and Marketing, Demographic Trends

Millennial 2020

'Meet the children of millennials - is your business prepared for the storm of centennials?' presented by Henry Tucker at the Millennial 2020 conference.

Strategy

The Third Age of Consumption

The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.

Co-branded, Strategy

The Consumer Health Mindset Report 2017

This study explores the health attitudes, motivations, and preferences of consumers across the U.S.—particularly employees and their dependents—as they use their employer sponsored health plans and wellbeing programs and maneuver through the broader health landscape.

Emerging Markets, Strategy

Becoming Future Present

In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.

Branding and Marketing, Strategy

Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances

"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.

Strategy

Smaller Worlds

In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.

Strategy

New Rules of Innovation

The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.

Branding and Marketing

Millennial Mindset

Millennial Mindset explores what makes Millennials unique and how brands can successfully communicate and engage with them around health and wellbeing topics.

Kantar, Strategy

FragmentNation

The marketplace is splintering—not with a whimper but with a bang. The diversity of tastes, values, ideologies and lifestyles has exploded. Niches are the new scale. Differentiation and innovation are… Read More »

Strategy

Shaping the Future of Travel – The Polarization of Asian Travelers

Shaping the Future of Travel goes beyond standard segmentations to explore polarization in behavior and motivation.

Demographic Trends

Centennials – Unlocking Global Youth Insights

The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.

Strategy

The Fear of No Change: Connecting with Consumers in the Encroaching Era of Stagnation

In this biannual FutureView LIVE Webinar, Executive Chairman J. Walker Smith spotlights what's really going on in the marketplace and the critical new imperatives that the fear of no change brings to brands and business planning.

Branding and Marketing, Kantar, Strategy

First Reaction: Brexit’s Impact on the British FMCG Retail Landscape

Kantar Retail’s analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis.

Branding and Marketing, Kantar, Strategy

Kantar Retail: Breakthrough Insights First Half 2016

Kantar Retail's latest edition of Breakthrough Insights covers the best analysis from the first half of 2016.

Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »