Our Thinking

Original thinking on important issues & their implications for business

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Branding and Marketing, Kantar, Strategy

First Reaction: Brexit’s Impact on the British FMCG Retail Landscape

Kantar Retail’s analyst team has gathered to give our initial views on both short-term and long-term exposure to the effects of Brexit on a retailer by retailer basis.

Branding and Marketing, Kantar, Strategy

Kantar Retail: Breakthrough Insights First Half 2016

Kantar Retail's latest edition of Breakthrough Insights covers the best analysis from the first half of 2016.

Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Branding and Marketing, Demographic Trends

Millennials: Setting the Pace

Millennials: Setting the Pace was presented by Henry Tucker, Managing Director, EMEA at a 2016 Kantar Worldpanel event.  

Co-branded, Strategy

The Consumer Health Mindset Report 2016

Presented by Aon Hewitt, National Business Group on Health and Kantar Futures New Perspectives. New Experiences. With all the complexities of the U.S. health care system, people consuming health care services… Read More »

Malaysia

Emerging Markets

Creating the future of Malaysia

Malaysia faces a host of short- and long-term challenges that threaten its continued prosperity, as well as its ambition to become a high-income nation by 2020. Its economy continues to be disproportionately driven by commodity exports, specifically petroleum and palm oil. Prices for these commodities have been increasingly volatile, subjecting Malaysia’s economy to increasing uncertainty that’s harmful to the general business and investment environment.

Infographic Default

Strategy

Future of Travel Infographic

In celebration of their 100th anniversary, American Express Travel explores the future of travel with Kantar Futures.

FutureView 2016

Strategy

J. Walker Smith’s FutureView: Longing For Belonging

  In the year just past, America’s fault lines of race, class, ideology and villainy rumbled menacingly. Combined with last year’s bitter winter and balmy December, weak stocks and wobbly… Read More »

Demographic Trends

Baby Boomers

Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar Futures’ generational experts, J. Walker Smith and Ann Clurman.

Programmatic Consumption

Macroforces (Technology/Economy)

Programmatic Consumption: The Consumer Face of the Digital Tomorrow

Presented by J. Walker Smith GroupM Next conference, New York City, October 27, 2015 Far more important than the ways in which digital has changed how marketers connect with consumers… Read More »

Infographic Default

Demographic Trends

LGBTQ Infographic

For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total US population. But what if researchers were asking the wrong questions… Read More »

High Value Work

Strategy

The Human Face of High Value Work

This is a version of a talk I gave in Helsinki at Teknologia ‘15, based on the work on High Value Work that I have have done at The Futures… Read More »

Infographic Default

Demographic Trends

Workplace of the Future Infographic

Millennials are now the largest generation in the workforce and the Centennials are coming! Discover how to evolve your workplace, both Now and Next, by downloading our FutureGraphic.

High Value Work

Strategy

High Value Employment

How employees can engage with high value work The business case for high value work is straightforward: it creates value for everyone. Businesses, employees and society all benefit from high… Read More »

healthclub

Demographic Trends

The Uber-all Economy

Health club loyalty in the new economy Imke Schuller of Kantar Futures reports on health club loyalty in the new economy The world’s biggest provider of accommodation does not own a… Read More »