Our Thinking

Original thinking on important issues & their implications for business

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Infographic Default

Demographic Trends

Gen X Infographic

An infographic on Generation X, covering demographics, values, finance and household dynamics.

Price of Gas

Macroforces (Technology/Economy)

An Overview of the Spending Impact of Cheaper Gas

Written by J. Walker Smith, Executive Chairman, Kantar Futures For many companies, the big question of the moment is what cheaper gas means for consumer spending. Five elements frame the answer:… Read More »

Infographic Default

Demographic Trends

Centennial Infographic

Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result,… Read More »

Uber All

Strategy

FutureView 2015 “Uber All”

Tomorrow’s Vertex of Value in On-Demand, Premium, Dynamic Pricing A confluence of factors — technological, economic and demographic — have come together in recent years to lay the foundation for… Read More »

Making High Value Word

Strategy

Making High Value Work

Your gateway to new thinking about growing your business The world of work is changing. People are living and working differently, while the global financial crisis has forced governments and… Read More »

Family Collage

Co-branded

Allianz LoveFamilyMoney Study

Over the past 40 years, shifting demographics and profound attitudinal changes have helped redefine the concept of “family” for many Americans. To understand how this evolving family structure is changing… Read More »

High Value Work

Strategy

The High Value Work Agenda

  What is high value work? Despite the pressing need for it, there is little consensus yet. For the purposes of this project, we have created a definition by looking… Read More »

21st Century Business

Strategy

The 21st Century Business

Planning for success in a changing world The corporation is at a crossroads. The businesses that we have grown up with and the business models that underpin them face deep… Read More »

Future of Mobility

Macroforces (Technology/Economy)

Four Notes on the Future of Mobility

Four Notes on the Future of Mobility We are experiencing a fundamental shift in the history of transport: the end of the dominance of the privately owned motorcar. This shift… Read More »

Springboard

Strategy

A New Sustainability Springboard for Retailers in Eurasia and Africa

A new model for sustainable development in Eurasia and Africa Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this publicly available report calls for the ‘re-imagining’… Read More »

Google Glass

Branding and Marketing

All Brands Require A Reason For Being

by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »

Lyft

Branding and Marketing

Brands Must Proactively Build Systems Of Trust

by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Rethinking Digital

Strategy

Rethinking Digital Customer Engagement

by Walker Smith The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago… Read More »

Roadmap to New America

Strategy

The Roadmap to the New America

Introducing the New U.S. Yankelovich MONITOR A NEW AMERICA DAWNING Out of the crucible of America’s cultural and demographic melting pot, a new and profoundly different day is dawning. For… Read More »