Original thinking on important issues & their implications for business
The Third Age of Consumption
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
The Emotional and Rational Mindsets of Multicultural Consumers Why Understanding the fluid intersection of emotion and rationality is key to connecting with multicultural consumers UWG partnered with Kantar Futures to research… Read More »
It’s time to face the facts—the Era of Millennial Youth Marketing is over. A new generation has arrived—one that will create new rules for the marketplace, and have influence beyond… Read More »
As much as technology is enabling marketers to get closer to consumers, it is also enabling consumers to push further away from marketers. Increasingly, programmatic marketing to reach individual consumers… Read More »
Kantar Futures’ 21st Century Business report analyses how macro trends are reshaping corporations and how they need to adapt to ensure future success. Imke Schuller explains what this means for the… Read More »
The year 2015 finds Japan in a unique and critical juncture in its history. This year, the country lies precisely at the midpoint between two watershed moments that will have… Read More »
The Association for Finnish Work, an independent, non-profit organisation owned by its members and founded in 1912, exists to promote Finnish work and the successful long-term development of Finnish industry… Read More »
Uber is the poster-child for the future of consumer businesses. as a car service, it is not only remaking transportation but pioneering a new way forward for all categories. J.… Read More »
An infographic on Generation X, covering demographics, values, finance and household dynamics.
Written by J. Walker Smith, Executive Chairman, Kantar Futures For many companies, the big question of the moment is what cheaper gas means for consumer spending. Five elements frame the answer:… Read More »
Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result,… Read More »
Tomorrow’s Vertex of Value in On-Demand, Premium, Dynamic Pricing A confluence of factors — technological, economic and demographic — have come together in recent years to lay the foundation for… Read More »
Your gateway to new thinking about growing your business The world of work is changing. People are living and working differently, while the global financial crisis has forced governments and… Read More »
Over the past 40 years, shifting demographics and profound attitudinal changes have helped redefine the concept of “family” for many Americans. To understand how this evolving family structure is changing… Read More »
What is high value work? Despite the pressing need for it, there is little consensus yet. For the purposes of this project, we have created a definition by looking… Read More »