Original thinking on important issues & their implications for business
Episode 3: Smaller Worlds: Finding Value and Growth in Relationships
The third episode of The Future of Consumption podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
The Third Age of Consumption
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result,… Read More »
Tomorrow’s Vertex of Value in On-Demand, Premium, Dynamic Pricing A confluence of factors — technological, economic and demographic — have come together in recent years to lay the foundation for… Read More »
Your gateway to new thinking about growing your business The world of work is changing. People are living and working differently, while the global financial crisis has forced governments and… Read More »
Over the past 40 years, shifting demographics and profound attitudinal changes have helped redefine the concept of “family” for many Americans. To understand how this evolving family structure is changing… Read More »
What is high value work? Despite the pressing need for it, there is little consensus yet. For the purposes of this project, we have created a definition by looking… Read More »
Planning for success in a changing world The corporation is at a crossroads. The businesses that we have grown up with and the business models that underpin them face deep… Read More »
Four Notes on the Future of Mobility We are experiencing a fundamental shift in the history of transport: the end of the dominance of the privately owned motorcar. This shift… Read More »
A new model for sustainable development in Eurasia and Africa Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this publicly available report calls for the ‘re-imagining’… Read More »
by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »
by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »
Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »
by Walker Smith The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago… Read More »
Introducing the New U.S. Yankelovich MONITOR A NEW AMERICA DAWNING Out of the crucible of America’s cultural and demographic melting pot, a new and profoundly different day is dawning. For… Read More »
The waning hold of consumer control and the shift from screens to sensors The pivot to passive is the future of consumer digital technology, and with it will come a… Read More »