Our Thinking

Original thinking on important issues & their implications for business

Latest

Future of Mobility

Macroforces (Technology/Economy)

Four Notes on the Future of Mobility

Four Notes on the Future of Mobility We are experiencing a fundamental shift in the history of transport: the end of the dominance of the privately owned motorcar. This shift… Read More »

Springboard

Strategy

A New Sustainability Springboard for Retailers in Eurasia and Africa

A new model for sustainable development in Eurasia and Africa Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this publicly available report calls for the ‘re-imagining’… Read More »

Google Glass

Branding and Marketing

All Brands Require A Reason For Being

by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »

Lyft

Branding and Marketing

Brands Must Proactively Build Systems Of Trust

by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Rethinking Digital

Strategy

Rethinking Digital Customer Engagement

by Walker Smith The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago… Read More »

Roadmap to New America

Strategy

The Roadmap to the New America

Introducing the New U.S. Yankelovich MONITOR A NEW AMERICA DAWNING Out of the crucible of America’s cultural and demographic melting pot, a new and profoundly different day is dawning. For… Read More »

Our Thinking

Strategy

The Pivot to Passive

The waning hold of consumer control and the shift from screens to sensors The pivot to passive is the future of consumer digital technology, and with it will come a… Read More »

Facebook

Branding and Marketing

Facebook: Just Another Brand Marketer

by Walker Smith The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why.… Read More »

Africa's New Consumers

Demographic Trends, Emerging Markets

Africa’s New Consumers

Making and taking Africa’s opportunity Over the past decade, Africa has become the fastest growing region in the world. Growth rates of around five percent per year since the turn… Read More »

Abercrombie

Branding and Marketing, Strategy

Targeting: A Mandate For Brand Success

by Walker Smith Segmentation is making headlines. The journalistic reprise of some inelegant remarks by Abercrombie & Fitch’s CEO and the eruption of a scandal involving IRS scrutiny of conservative… Read More »

Six Faces

Demographic Trends

Six Faces of the Global Consumer

The Six Faces of the Global Consumer explores key dynamics that will shape the global consumer marketplace over the next 10 years . This presentation will help you  think about​… Read More »

centricity

Strategy

Healthcare Consumer Centricity

Engaging Consumers in Today’s Evolving Healthcare Marketplace —  The volume of healthcare headlines is astounding: Wonky websites, crass politics, numbers enrolled and not, invincibles, insurance plans, deadlines and when you Google… Read More »

Origami

Co-branded, Strategy

The Consumer Health Mindset Report 2014

Presented by Aon Hewitt, National Business Group on Health and Kantar Futures Every day we each take steps along our personal wellness journey. Those steps impact our personal lives, families and… Read More »

Strategic Futures

Strategy

Tech Trendscape 2014: CES Overview

The International Consumer Electronics Show in Las Vegas is over for another year, but the products and services announced there will have an impact throughout 2014 and beyond. Luckily for… Read More »