Original thinking on important issues & their implications for business
The Third Age of Consumption
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »
Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »
Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China:… Read More »
Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »
One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »
These days, we tell ourselves that we are living in an era of new media. True enough, although maybe not quite so true as we like to think. It all… Read More »
There is a view in brand marketing research these days that random sampling is on its last legs. With tons of data in hand and real-time testing on the rise, many claim there… Read More »
Henry Tucker examines today’s changing consumer, exploring emerging consumer needs and how to connect with the future shopper at The WPP Future of Retail Event held in London on 02… Read More »
Simplification is not a trend. That’s not to say it’s unimportant. It’s only to say that you should look askance when you hear simplification being bandied about as the next… Read More »
This graphic narrative was created to mark the 60th anniversary of the Cannes Lions International Festival, and as part of our collaboration with Ogilvydo. Words by Jeff Yang, art by… Read More »
Written by Andrew Curry, Director, Kantar Futures Finding and developing new markets is one of the core activities of business. Looking for growth is more challenging in a post-crisis world where… Read More »
The concept of businesses purely chasing shareholder value is a relatively recent and flawed one; those that also have a social purpose stand out more, engender loyalty and focus on… Read More »
Henry Tucker, Deputy Managing Director at Kantar Futures and Steve Mader, Director – Digital Retail at Kantar Retail explore how changing shopper attitudes and technology are re-shaping retail.
Foreword written by The Futures Company In the last decade, American society has undergone a transformation brought on by a world of accelerated change. This has been exacerbated by a… Read More »