Original thinking on important issues & their implications for business
Episode 3: Smaller Worlds: Finding Value and Growth in Relationships
The third episode of The Future of Consumption podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
The Third Age of Consumption
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
Making and taking Africa’s opportunity Over the past decade, Africa has become the fastest growing region in the world. Growth rates of around five percent per year since the turn… Read More »
by Walker Smith Segmentation is making headlines. The journalistic reprise of some inelegant remarks by Abercrombie & Fitch’s CEO and the eruption of a scandal involving IRS scrutiny of conservative… Read More »
The Six Faces of the Global Consumer explores key dynamics that will shape the global consumer marketplace over the next 10 years . This presentation will help you think about… Read More »
Engaging Consumers in Today’s Evolving Healthcare Marketplace — The volume of healthcare headlines is astounding: Wonky websites, crass politics, numbers enrolled and not, invincibles, insurance plans, deadlines and when you Google… Read More »
Presented by Aon Hewitt, National Business Group on Health and Kantar Futures Every day we each take steps along our personal wellness journey. Those steps impact our personal lives, families and… Read More »
The International Consumer Electronics Show in Las Vegas is over for another year, but the products and services announced there will have an impact throughout 2014 and beyond. Luckily for… Read More »
What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »
Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »
Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China:… Read More »
Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »
One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »
These days, we tell ourselves that we are living in an era of new media. True enough, although maybe not quite so true as we like to think. It all… Read More »
There is a view in brand marketing research these days that random sampling is on its last legs. With tons of data in hand and real-time testing on the rise, many claim there… Read More »
Henry Tucker examines today’s changing consumer, exploring emerging consumer needs and how to connect with the future shopper at The WPP Future of Retail Event held in London on 02… Read More »