Our Thinking

Original thinking on important issues & their implications for business

Latest

Abercrombie

Branding and Marketing, Strategy

Targeting: A Mandate For Brand Success

by Walker Smith Segmentation is making headlines. The journalistic reprise of some inelegant remarks by Abercrombie & Fitch’s CEO and the eruption of a scandal involving IRS scrutiny of conservative… Read More »

Six Faces

Demographic Trends

Six Faces of the Global Consumer

The Six Faces of the Global Consumer explores key dynamics that will shape the global consumer marketplace over the next 10 years . This presentation will help you  think about​… Read More »

centricity

Strategy

Healthcare Consumer Centricity

Engaging Consumers in Today’s Evolving Healthcare Marketplace —  The volume of healthcare headlines is astounding: Wonky websites, crass politics, numbers enrolled and not, invincibles, insurance plans, deadlines and when you Google… Read More »

Origami

Co-branded, Strategy

The Consumer Health Mindset Report 2014

Presented by Aon Hewitt, National Business Group on Health and Kantar Futures Every day we each take steps along our personal wellness journey. Those steps impact our personal lives, families and… Read More »

Strategic Futures

Strategy

Tech Trendscape 2014: CES Overview

The International Consumer Electronics Show in Las Vegas is over for another year, but the products and services announced there will have an impact throughout 2014 and beyond. Luckily for… Read More »

The New Roles Of Marketers And Researchers

Research

The New Roles of Marketers and Researchers

What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »

Social media vs “here we go again”

Strategy

Social media vs “here we go again”

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China:… Read More »

Consume Less

Branding and Marketing

Brand Marketing And The New World Of Less

Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »

Big Data

Branding and Marketing

A Brand Marketers Guide To Big Data

One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »

Galaxy

Branding and Marketing

Brand Marketing and the Future of New Media

These days, we tell ourselves that we are living in an era of new media. True enough, although maybe not quite so true as we like to think. It all… Read More »

Random Sampling

Strategy

The Enduring Value of Random Sampling

There is a view in brand marketing research these days that random sampling is on its last legs. With tons of data in hand and real-time testing on the rise, many claim there… Read More »

New Rules for Retail

Strategy

The Future of Retail

Henry Tucker examines today’s changing consumer, exploring emerging consumer needs and how to connect with the future shopper at The WPP Future of Retail Event held in London on 02… Read More »

Brand Simplicity

Branding and Marketing

Simplification: Opportunity For Brands

Simplification is not a trend. That’s not to say it’s unimportant. It’s only to say that you should look askance when you hear simplification being bandied about as the next… Read More »

Images are Important

Strategy

Why images are worth more words than ever

This graphic narrative was created to mark the 60th anniversary of the Cannes Lions International Festival, and as part of our collaboration with Ogilvydo. Words by Jeff Yang, art by… Read More »