Original thinking on important issues & their implications for business
The Third Age of Consumption
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
Women represent just under half the global population and are the fastest-growing group of consumers worldwide. Yet, analyses of their role in society are often one-dimensional and linear. Usually, the… Read More »
It’s said that the marketplace is cycling faster than ever these days. No doubt this is true, but at least a part of this sensation of a brisker pace is… Read More »
Written by Andrew Curry, Director, The Futures Company In our report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and… Read More »
A recent Wall Street Journal headline stopped me in my tracks: “Is Innovation Killing the Soap Business?” When I put this story down, I was even more confounded. Could it… Read More »
For one thing, local city economies matter more than national economies. A recent paper by Brigham Young University economist Todd Mitton found that the economic performance of sub-national regions within… Read More »
The Future Shopper — new insight from The Futures Company and Kantar Retail Digital technologies, consumer expectations and socio-economic change are combining to transform the way we shop—and this has future… Read More »
Evgeny Morozov is a scold. Little if anything about the direction in which digital technologies are moving these days meets with his approval. Morozov is not alone. A small coterie of… Read More »
The main factors shaping the world’s richer economies, including the US and the UK, point to falling productivity and squeezed margins from external pressures, which will continue to push down… Read More »
Women represent just under half the global population and are the fastest growing group of consumers worldwide. Yet analyses of their role in society are often one-dimensional and linear. Usually,… Read More »
FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. The latest edition of Global MONITOR, our strategic, future focused global insights programme, has just been released It… Read More »
Written by J. Walker Smith, Executive Chairman, The Futures Company The biggest winner in the US Presidential election was not the incumbent, Barack Obama. It was New York Times’ political… Read More »
FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. On 31 October 2011, Danica May Camacho was born in a hospital in the Philippines, surrounded by… Read More »
J. Walker Smith, Executive Chairman of Kantar Futures The Kinship Economy: Profiting from Process, People & Purpose The consumer marketplace is in flux as never before; we’re not just talking about… Read More »