Our Thinking

Original thinking on important issues & their implications for business

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Women 2020

Demographic Trends

Women 2020

Women represent just under half the global population and are the fastest growing group of consumers worldwide. Yet analyses of their role in society are often one-dimensional and linear. Usually,… Read More »

Volatility

Strategy

The New Volatility

FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. The latest edition of Global MONITOR, our strategic, future focused global insights programme, has just been released It… Read More »

Building Crane

Strategy

Big Data Comes of Age

Written by J. Walker Smith, Executive Chairman, The Futures Company The biggest winner in the US Presidential election was not the incumbent, Barack Obama. It was New York Times’ political… Read More »

The Kinship Economy – TEDx Transcend

Strategy

The Kinship Economy – TEDx Transcend

J. Walker Smith presents The Kinship Economy

Exploding City

Macroforces (Technology/Economy)

The Exploding City

FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. On 31 October 2011, Danica May Camacho was born in a hospital in the Philippines, surrounded by… Read More »

The Kinship Economy – TEDx Transcend

Strategy

The Kinship Economy

J. Walker Smith, Executive Chairman of Kantar Futures The Kinship Economy: Profiting from Process, People & Purpose The consumer marketplace is in flux as never before; we’re not just talking about… Read More »

Consumer Health 2012

Strategy

The Consumer Health Mindset Report 2012

For a second year, Kantar Futures has partnered with Aon Hewitt and the National Business Group on Health to conduct The Consumer Health Mindset study. This study explores perspectives, attitudes and… Read More »

Golf 2020

Co-branded

Golf’s 2020 Vision

The trends which will shape the future of golf are the same trends that are shaping the future of the planet: the shift towards Asia, the increasing feminization of the… Read More »

Privacy

Macroforces (Technology/Economy)

Privacy

Why privacy matters Over the next 10 years, the intelligent use of data will become one of the biggest competitive advantages a company can have. At the same time, the… Read More »

Unlocking New Sources of Growth

Strategy

FutureProof: Unlocking New Sources of Growth, Kinship Economy & More…

by Andrew Curry Growth and development are an overarching focus of business. The climate for growth in the 21st century is also changing, as resource pressures push up costs, and… Read More »

Understanding Sources

Strategy

Unlocking New Sources of Growth

Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »

Sustainability Disruption

Strategy

Using sustainability to disrupt markets and categories

FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. This edition of FutureProof has sustainability as its main theme. This can be a difficult subject for… Read More »

Technlology 2020

Strategy

Technology 2020: Public Worlds

Technology 2020: Public Worlds is the fourth and final report in a series from Kantar Futures which seeks to explore how digital technology will remake our world over the next decade.… Read More »

Technlology 2020

Strategy

Technology 2020: Commercial Worlds

Commercial Worlds Future Perspectives showcases The Futures Company’s new thinking. It outlines critical issues, reveals new insights, and helps identify new sources of growth. Technology 2020: Commercial Worlds is the… Read More »

Wave

Strategy

Quickening the Pace

The eight days of near-doom in September 2008 struck like a lightning bolt, cleaving the market in two along an already-weakening fissure largely hidden from view until laid bare by… Read More »