Original thinking on important issues & their implications for business
The Third Age of Consumption
The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
The trends which will shape the future of golf are the same trends that are shaping the future of the planet: the shift towards Asia, the increasing feminization of the… Read More »
Why privacy matters Over the next 10 years, the intelligent use of data will become one of the biggest competitive advantages a company can have. At the same time, the… Read More »
by Andrew Curry Growth and development are an overarching focus of business. The climate for growth in the 21st century is also changing, as resource pressures push up costs, and… Read More »
Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »
FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. This edition of FutureProof has sustainability as its main theme. This can be a difficult subject for… Read More »
Technology 2020: Public Worlds is the fourth and final report in a series from Kantar Futures which seeks to explore how digital technology will remake our world over the next decade.… Read More »
Commercial Worlds Future Perspectives showcases The Futures Company’s new thinking. It outlines critical issues, reveals new insights, and helps identify new sources of growth. Technology 2020: Commercial Worlds is the… Read More »
The eight days of near-doom in September 2008 struck like a lightning bolt, cleaving the market in two along an already-weakening fissure largely hidden from view until laid bare by… Read More »
Technology 2020: Personal Worlds is the second report in a series from The Futures Company which seeks to explore how digital technology will remake our world over the next decade.… Read More »
In the 7th century A.D., Wei Zheng, adviser to the Tang dynasty Emperor Taizong warned the Emperor about the dangers of squandering surpluses. He warned the Emperor, “If a tree… Read More »
Ten years ago The Henley Centre – now Kantar Futures – spent much of the year investigating the value of strategic futures work, first benchmarking futures practice, in both the public… Read More »
The purpose of this report is ambitious: to provide a framework about, and a view of, the way in which technology — primarily digital technology — will evolve over the… Read More »
Why companies need to engage their brands Brands and companies are waking up to a new inconvenient truth Al Gore introduced us to the Inconvenient Truth half a decade ago,… Read More »
This edition includes: China is meeting consumer concerns over quality and safety in the rapidly expanding domestic markets. Ten Years On Looking back at consumer attitudes in the decade since… Read More »