Growth has slowed for many companies, but growth hasn’t gone away. Growth has shifted. Companies must get comfortable doing business in places that require new knowledge, processes and skills.
Episode 3: Smaller Worlds: Finding Value and Growth in Relationships
The third episode of The Future of Consumption podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
How employees can engage with high value work The business case for high value work is straightforward: it creates value for everyone. Businesses, employees and society all benefit from high… Read More »
As much as technology is enabling marketers to get closer to consumers, it is also enabling consumers to push further away from marketers. Increasingly, programmatic marketing to reach individual consumers… Read More »
The main factors shaping the world’s richer economies, including the US and the UK, point to falling productivity and squeezed margins from external pressures, which will continue to push down… Read More »
Women represent just under half the global population and are the fastest growing group of consumers worldwide. Yet analyses of their role in society are often one-dimensional and linear. Usually,… Read More »
FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. The latest edition of Global MONITOR, our strategic, future focused global insights programme, has just been released It… Read More »
Written by J. Walker Smith, Executive Chairman, The Futures Company The biggest winner in the US Presidential election was not the incumbent, Barack Obama. It was New York Times’ political… Read More »
FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. On 31 October 2011, Danica May Camacho was born in a hospital in the Philippines, surrounded by… Read More »
J. Walker Smith, Executive Chairman of Kantar Futures The Kinship Economy: Profiting from Process, People & Purpose The consumer marketplace is in flux as never before; we’re not just talking about… Read More »
For a second year, Kantar Futures has partnered with Aon Hewitt and the National Business Group on Health to conduct The Consumer Health Mindset study. This study explores perspectives, attitudes and… Read More »
Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »
FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. This edition of FutureProof has sustainability as its main theme. This can be a difficult subject for… Read More »
Commercial Worlds Future Perspectives showcases The Futures Company’s new thinking. It outlines critical issues, reveals new insights, and helps identify new sources of growth. Technology 2020: Commercial Worlds is the… Read More »