Our Thinking

Original thinking on important issues & their implications for business

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Golf 2020

Co-branded

Golf’s 2020 Vision

The trends which will shape the future of golf are the same trends that are shaping the future of the planet: the shift towards Asia, the increasing feminization of the… Read More »

Privacy

Macroforces (Technology/Economy)

Privacy

Why privacy matters Over the next 10 years, the intelligent use of data will become one of the biggest competitive advantages a company can have. At the same time, the… Read More »

Unlocking New Sources of Growth

Strategy

FutureProof: Unlocking New Sources of Growth, Kinship Economy & More…

by Andrew Curry Growth and development are an overarching focus of business. The climate for growth in the 21st century is also changing, as resource pressures push up costs, and… Read More »

Understanding Sources

Strategy

Unlocking New Sources of Growth

Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »

Sustainability Disruption

Strategy

Using sustainability to disrupt markets and categories

FutureProof is Kantar Futures’ regular briefing about current global strategic and consumer issues. This edition of FutureProof has sustainability as its main theme. This can be a difficult subject for… Read More »

Technlology 2020

Strategy

Technology 2020: Public Worlds

Technology 2020: Public Worlds is the fourth and final report in a series from Kantar Futures which seeks to explore how digital technology will remake our world over the next decade.… Read More »

Technlology 2020

Strategy

Technology 2020: Commercial Worlds

Commercial Worlds Future Perspectives showcases The Futures Company’s new thinking. It outlines critical issues, reveals new insights, and helps identify new sources of growth. Technology 2020: Commercial Worlds is the… Read More »

Wave

Strategy

Quickening the Pace

The eight days of near-doom in September 2008 struck like a lightning bolt, cleaving the market in two along an already-weakening fissure largely hidden from view until laid bare by… Read More »

Personal Worlds

Strategy

Technology 2020: Personal Worlds

Technology 2020: Personal Worlds is the second report in a series from The Futures Company which seeks to explore how digital technology will remake our world over the next decade.… Read More »

Red Lanterns

Emerging Markets, Strategy

China’s Challenges

In the 7th century A.D., Wei Zheng, adviser to the Tang dynasty Emperor Taizong warned the Emperor about the dangers of squandering surpluses. He warned the Emperor, “If a tree… Read More »

Strategic Futures

Strategy

Strategic Futures

Ten years ago The Henley Centre – now Kantar Futures – spent much of the year investigating the value of strategic futures work, first benchmarking futures practice, in both the public… Read More »

Technlology 2020

Strategy

Technology 2020

The purpose of this report is ambitious: to provide a framework about, and a view of, the way in which technology — primarily digital technology — will evolve over the… Read More »

sustainability

Strategy

How to Sustain Sustainability?

Why companies need to engage their brands Brands and companies are waking up to a new inconvenient truth Al Gore introduced us to the Inconvenient Truth half a decade ago,… Read More »

Hot Air Balloons

Strategy

China Growth: Bursting at the Seams

This edition includes: China is meeting consumer concerns over quality and safety in the rapidly expanding domestic markets. Ten Years On Looking back at consumer attitudes in the decade since… Read More »

Status Update

Macroforces (Technology/Economy)

Status Update

In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of… Read More »