Original thinking on important issues & their implications for business
Emerging Markets, Strategy
Becoming Future Present
In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.
Branding and Marketing, Strategy
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
New Rules of Innovation
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
Programmatic Consumption: The Consumer Face of the Digital Tomorrow
Presented by J. Walker Smith GroupM Next conference, New York City, October 27, 2015 Far more important than the ways in which digital has changed how marketers connect with consumers… Read More »
High Value Employment
How employees can engage with high value work The business case for high value work is straightforward: it creates value for everyone. Businesses, employees and society all benefit from high… Read More »
The Uber-all Economy
Health club loyalty in the new economy Imke Schuller of Kantar Futures reports on health club loyalty in the new economy The world’s biggest provider of accommodation does not own a… Read More »
Know Demand Marketing
As much as technology is enabling marketers to get closer to consumers, it is also enabling consumers to push further away from marketers. Increasingly, programmatic marketing to reach individual consumers… Read More »
This edition includes: How consumers view health is their body a car, fortress or tree? Active Aging: How social exclusion impacts health. The future of UK Health and Wellness four… Read More »
Global segmentation which unpicks the myths and realities about the generation of twenty-somethings now taking center stage in the global economy.
Emerging Markets, Strategy
The growth of the Asian economies is one of the central economic and cultural stories of our time. But it is still widely misunderstood. Kantar Futures was commissioned by HSBC to… Read More »