Growth has slowed for many companies, but growth hasn’t gone away. Growth has shifted. Companies must get comfortable doing business in places that require new knowledge, processes and skills.
Episode 3: Smaller Worlds: Finding Value and Growth in Relationships
The third episode of The Future of Consumption podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.
In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.
Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances
"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.
In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
How employees can engage with high value work The business case for high value work is straightforward: it creates value for everyone. Businesses, employees and society all benefit from high… Read More »
As much as technology is enabling marketers to get closer to consumers, it is also enabling consumers to push further away from marketers. Increasingly, programmatic marketing to reach individual consumers… Read More »
This edition includes: China is meeting consumer concerns over quality and safety in the rapidly expanding domestic markets. Ten Years On Looking back at consumer attitudes in the decade since… Read More »
In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of… Read More »