Our Thinking

Original thinking on important issues & their implications for business


Health's Open Futures


Health’s Open Futures

This edition includes: How consumers view health is their body a car, fortress or tree? Active Aging: How social exclusion impacts health. The future of UK Health and Wellness four… Read More »

Unmasking Millennials

Demographic Trends

Unmasking Millennials

Global segmentation which unpicks the myths and realities about the generation of twenty-somethings now taking center stage in the global economy.

East Meets West

Emerging Markets, Strategy

East Meets West

The growth of the Asian economies is one of the central economic and cultural stories of our time. But it is still widely misunderstood. Kantar Futures was commissioned by HSBC to… Read More »