Our Thinking

Original thinking on important issues & their implications for business

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Red Lanterns

Emerging Markets, Strategy

China’s Challenges

In the 7th century A.D., Wei Zheng, adviser to the Tang dynasty Emperor Taizong warned the Emperor about the dangers of squandering surpluses. He warned the Emperor, “If a tree… Read More »

Strategic Futures

Strategy

Strategic Futures

Ten years ago The Henley Centre – now Kantar Futures – spent much of the year investigating the value of strategic futures work, first benchmarking futures practice, in both the public… Read More »

Technlology 2020

Strategy

Technology 2020

The purpose of this report is ambitious: to provide a framework about, and a view of, the way in which technology — primarily digital technology — will evolve over the… Read More »

sustainability

Strategy

How to Sustain Sustainability?

Why companies need to engage their brands Brands and companies are waking up to a new inconvenient truth Al Gore introduced us to the Inconvenient Truth half a decade ago,… Read More »

Hot Air Balloons

Strategy

China Growth: Bursting at the Seams

This edition includes: China is meeting consumer concerns over quality and safety in the rapidly expanding domestic markets. Ten Years On Looking back at consumer attitudes in the decade since… Read More »

Status Update

Macroforces (Technology/Economy)

Status Update

In 2001, internet penetration ran at 10% or less, even in advanced markets, and online social networks barely existed. Today, they are the most widely-used online services, with membership of… Read More »

carousel

Strategy

Happiness: Mapping New Directions

This edition includes: New Directions in Happiness: Consumers look for meaning as well as materialism The Future of Global Brands: Why the next generation will be built on co-creation The… Read More »

Power of Collaboration

Branding and Marketing

The Future of Global Brands

We live in a time of uncertainty. Since the shock of the 2008 economic collapse, many people feel their foundations have been eroded. The 2010 Global MONITOR report highlighted the… Read More »

World 2020

Emerging Markets, Strategy

The World in 2020

Introduction The world in 2020 will be very different from that of 2011, and certainly from 2000. During the long globalizing boom since the 1980s, we became accustomed to navigating… Read More »

Health's Open Futures

Strategy

Health’s Open Futures

This edition includes: How consumers view health is their body a car, fortress or tree? Active Aging: How social exclusion impacts health. The future of UK Health and Wellness four… Read More »

Unmasking Millennials

Demographic Trends

Unmasking Millennials

Global segmentation which unpicks the myths and realities about the generation of twenty-somethings now taking center stage in the global economy.

East Meets West

Emerging Markets, Strategy

East Meets West

The growth of the Asian economies is one of the central economic and cultural stories of our time. But it is still widely misunderstood. Kantar Futures was commissioned by HSBC to… Read More »