The Futures Company adds TRU, the global leader in youth research


Combined company to offer unrivalled generational expertise to businesses and brands

15 February 2013 —Strategic insight and innovation consultancy The Futures Company is pleased to announce the integration of youth-research expert TRU.

TRU was acquired by The Futures Company’s parent Kantar in 2007. According to The Futures Company Global Chief Executive Will Galgey, the integration is a natural fit.

“The Futures Company helps clients unlock new growth through a focus on the future, while TRU helps clients connect with the generations that are shaping the future,” Galgey said. “The Futures Company already has a considerable bank of insights into the Boomer, Gen-X, and Millennial generations; the combination with TRU will enable the combined business to offer unrivaled generational expertise. Combining the knowledge, assets, and expertise of the two businesses will create more powerful offers and solutions for our clients and more varied growth opportunities for our people.”

Overseeing Chicago-based TRU’s integration into The Futures Company will be North America CEO of The Futures Company Kevin Brown and TRU founder and CEO Peter Zollo. Zollo plans to leave the business later in the year after the integration is complete.

“The Futures Company is a business and a brand I’ve always admired; it will be a great home for TRU,” Zollo said. “I’m excited both for our clients and our employees to be poised for the growth that this coming together will bring.”