Global MONITOR

What is Global MONITOR?

  • A subscription-based strategic insights resource which explores new sources of global growth and opportunity
  • An effective means to track key marketplace dynamics and critical consumer shifts that are reshaping the business environment
  • A set of tools and outputs that provide actionable intelligence to strengthen your future planning

What’s different about our approach?

  • Our Foundation: Rich heritage of monitoring and mining the consumer marketplace on an international basis
  • Context: Deep understanding of the ‘macro’ forces of change and cultural factors that will influence consumer values, behaviors and needs—now and in the future
  • Simplicity: Clearly articulated insights, delivered with impact in formats that are easy to digest and share
  • Integration: Different resources used in combination (drivers, trends frameworks, local manifestations, quantitative and qualitative data) to unlock new insight and value
  • Actionability: Consultancy expertise that is harnessed in the form of strategic foresight and practical tools for your business

Four reasons to subscribe to Global MONITOR

  • Market-leading global consultancy expertise, packaged into accessible subscription resources for all of your company to share
  • Breadth and depth of marketplace intelligence: Rich analysis that highlights emerging areas of global convergence and local divergence in your target markets
  • Practical tools for ideation, opportunity-spotting and high-level strategic planning
  • Robust proof-points to support your business agenda: Hard data, observed trends and cultural insights you can use to influence your internal or external audiences

Global MONITOR includes…

 

Consumer Headlines Report

  • The most influential year-on-year developments, longer-term shifts and regional dynamics that are defining the global marketplace today
  • Concise summary of top-line findings and headline stories from our quantitative consumer survey in an easy-to-use Powerpoint document that you can copy and paste into your own presentations and reports

Why do you need this?

  • Focuses on the need-to-know issues and topics of the moment to ensure you don’t miss any business-critical news
  • Provides essential contextual backdrop to your planning and marketing initiatives
  • Easily integrates into your own day-to-day work; just grab the slides and go

Global Energies

The Global Energies

The Global Energies are a set of cultural, commercial and lifestyle-based trends we’re observing around the world this year.

They capture new or evolving dynamics of change that have the potential to grow and spread across other markets in the future.

We source energies from:

  • On-the-ground intel from our global offices and our freelance network of “Cultural Streetscapers” – leading-edge trendspotters from around the world
  • Ongoing scanning of online and social media for the latest ideas in design, technology, and alternative lifestyles
  • A deep understanding of macro and cultural influences that underpin the trends and shape their future development
  • Extensive consulting experience, helping clients to live, breathe, and activate trends in their organization

Global Energies Subscription Output

Global Energies Subscription Output

  • A set of visually engaging reports exploring leading-edge trends in six thematic areas: Convenience, Value, Wellbeing, Responsibility, Experiences and Identity
  • Details what the trend is, where it’s coming from, what it looks like in the marketplace today, and what it may mean for the future
  • Available as PowerPoint decks and on our web-based platform (optimized for tablets and mobile devices)

Why do you need this?

  • Provides a starting point for thought-provoking discussion around new sources of opportunity and business growth
  • Designed to be used as a practical resource and toolkit for brand planning and ideation sessions

Quantitative Survey and Data files

Quantitative Survey and Data files

  • Global MONITOR survey data files from which you can carry out your own analysis:
    • mTAB is a web-based program, simple to use but also includes self-training and chat helpline function
  • Includes global tracking averages, topline country trends/comparisons, plus demographic and income banners for individual country tracking data
  • Also includes a Data Users’ Guide and coded Table of Contents

Why do you need this?

  • Gives you maximum flexibility to check, manipulate, analyze and use the survey data to answer specific questions
  • Provides you with access to data on specific topics that may not be covered in our summary report material

Country Summaries

Country Summaries

  • A snapshot of each country, including key trends, global comparisons, cultural insight and marketplace implications (10 PPT pages in interactive report style)

Why do you need this?

  • A quick, accessible briefing on ‘need to know’ consumer and cultural dynamics in countries of interest to you
  • Designed as a convenient access-point to key insights in the survey data, helping you to identify some quick stories and comparisons before investigating specific areas of interest in the survey data files

Global MONITOR Insights Frameworks

Global MONITOR Insights Frameworks

  • A series of short activation documents, summarizing our proprietary insight frameworks and segmentations for use in your own business
  • Structured, easily digestible PowerPoint and interactive formats

Why do you need this?

  • Helps you to make sense of complex dynamics that will shape the global marketplace and create new sources of growth—now and in the future
  • Practical, consultancy-style approach that emphasizes application and action, giving you clear pointers for strategic planning initiatives
  • Easily transferrable concepts that can be used for internal/external presentations

Global MONITOR Topics

Some of the topics covered in the Global MONITOR

Key sections

  • Financial attitudes, anxieties, and spending intentions
  • Physical and emotional health; wellbeing strategies; aging perceptions
  • Sustainability and ethical consumption
  • Consumer anger and push-back against government and private sector
  • Core values and identity expressions
  • Measures of personal achievement; leading edge groups

Other trackable attitudes and behaviors

  • Cultural openness and protectionism
  • Spending intentions and consumption criteria
  • Risk perceptions, e.g. data privacy, protection of cultural identity
  • Energy management, stress and simplicity
  • Materialism, post-materialism and experience seeking
  • Online identity, behaviors and concerns

Cultural Collage Streetscapers

Cultural Streetscapes & ‘Cultural Collage’ newsletter

Why do you need this?

  • Provides rich cultural context and nuance that only local, on-the-ground resources can offer
  • Enables you to get under the skin of particular cities/countries, informing your activity in these markets and increasing confidence in your depth of understanding
  • Offers a source of ideas and inspiration that can be applied across markets and categories
  • Captures the authentic local voice; can be incorporated into your presentations and reports as a way to bring insights to life

MacroDynamics future planning resources

MacroDynamics future planning resources

A practical checklist of ‘macro’ forces of change

  • Traditional STEEP drivers (social, technological, environmental, economic and political) as well as some business-specific forces (e.g. by industry or category)
  • Includes short, summary description and links to relevant articles and secondary information sources

Why do you need this?

  • Gives you line-of-sight into the factors that will affect your strategic operating environment over the next 8-12 years
  • Helps you to engage with – and prepare for – the potential risks and opportunities presented by the future marketplace
  • Assists you in identifying the most important forces to monitor and incorporate in your planning processes

Macroeconomic Foresights

Macroeconomic Foresights

A quarterly report containing

  • Economic thought-leadership article, analyzing topical issues and business implications – written by our Chairman, J Walker Smith
    View a sample

Why do you need this?

  • Provides an easily-digestible summary to ensure you are well-informed about essential macroeconomic indicators
  • Gives you an insight into important issues for your business, such as consumer confidence, spending patterns and business growth potential

Available at the end of each quarter

MONITOR Connect

  • A service that enables linkage of brand or category specific questions into the Global MONITOR survey, allowing the ability to cut and organize the data by the consumer groups and target segments most important to your organization
  • Questions need to be submitted by end of November each year for inclusion in the Global MONITOR survey

Why do you need this?

  • View marketplace trends and MONITOR insights organized by the consumer segments or groupings that matter most to your business
  • Provides a broader perspective on the results from brand tracking attitudes and usage and concept testing research
  • Refreshes and enhances existing customer segmentation with new data, ideas and insights

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