Guidebooks are Kantar Futures’ consultative approach to help businesses forge paths to growth for key consumer segments or about critical issues in the strategy and marketing communities. Combining foresight expertise, robust survey data and insights from our Cultural Streetscapes network, Guidebooks provide a future-focused roadmap for leveraging disruptive change and can fuel strategy, positioning, branding, communication, and more.

Available Guidebooks include:

Millennial Vanguard

Learn more

Centennial Blueprint

Learn more