Guidebooks

Guidebooks are Kantar Futures’ consultative approach to help businesses forge paths to growth for key consumer segments or about critical issues in the strategy and marketing communities. Combining foresight expertise, robust survey data and insights from our Cultural Streetscapes network, Guidebooks provide a future-focused roadmap for leveraging disruptive change and can fuel strategy, positioning, branding, communication, and more.

Available Guidebooks include:

Millennial Vanguard


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Centennials


Available Spring 2017

Boomers

 

Available Spring 2017

Diversity & Inclusion

 

Available Spring 2017

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