Kantar Futures’ U.S. and Global MONITOR subscriptions help businesses anticipate change with confidence. By providing an ongoing flow of strategic insights into the key drivers of change, macro shifts and emerging consumer motivations, we keep our clients on the leading edge of change, provide a total consumer view and deliver on-demand guidance for the business questions that matter most in the future.
We offer two distinct subscriptions, one that is global in focus and another that takes a closer look at the U.S. marketplace.
Our content approach is organized so that we’re covering the entire spectrum of change: everything from the macro view (big-picture perspectives) to drivers of change (social, technological and economic) to consumer trends to leading-edge energies, manifestations and target profiles.
Our U.S. and Global MONITOR subscriptions offer
three distinct benefits:
1. We help you UNDERSTAND marketplace shifts and the total consumer view
How are your brand
What are the key
emotional drivers for
Who are your highly
engaged consumers and
what trends resonate?
2. We help you ANTICIPATE emerging phenomena, keeping you on the leading edge of change
How will consumers define wellbeing in the future?
What is the next frontier of convenience?
How will Millennials shape the future of work?
3. We help you SHAPE your future by delivering ongoing, accessible and on-demand insights
How will the
home change in the
How should companies
prepare for the
Internet of Things?
What will be the new
mandates to appeal to
Our Approach: Differentiated Perspectives
Our network of Streetscapers and our team of consultants scour the globe for new innovations and trend manifestations
Our quantitative studies drill into the attitudes, values and priorities of consumers in the U.S. and around the world
Forward-looking thought leadership
We offer provocative, inspiring and future-focused thought leadership about the changing consumer marketplace
Kantar Futures has been an essential partner in driving toward a more consumer-centric strategy within our organization”
VP, Global Strategic Insights