U.S. Database Applications

Profit

Consumer attitudinal segmentations that can be scored onto your customer or prospect databases for strategic analysis and campaign targeting.

The why behind the buy.


 

From

Four steps in every assignment

1

ESTABLISH

We begin by assessing your key issues in the context of consumer.

2

PRIORITIZE

We score your database and spotlight the most critical segments.

3

DEVELOP

We bring the segments to life with in-depth profiles and interactive workshops around your products and programs.

4

SPARK

We recommend strategy and tactical action plans.


Client benefits

  • Identify unique segments by the intersection of attitudes, lifestyles and behaviors.
  • Link trends and futures insights of Kantar Futures to your own customer files and transactional databases.
  • Utilize rich profiles of attitudes matched to behaviors to optimize targeting ROI and messaging relevance and response.

Learn more about our Insights Integration capabilities

MindBase →

LIVING Well →


Change

Our unique offerings help clients integrate attitudes with behavioral and transactional databases to address business issues about …


 

Case Study: Crystal Cruises – MindBase

Crystal Cruises – MindBase Case Study


 

Case Study: Sam’s Club – MindBase

Sam’s Club – MindBase Case Study


 

Case Study: Premera Blue Cross – LIVING Well

Premera Blue Cross – LIVING Well Case Study